Subscribe to Brisbane Search Engine Optimization » SEO « Training - Advice - Tools - ResourcesNews FeedSubscribe to Brisbane Search Engine Optimization » SEO « Training - Advice - Tools - ResourcesComments
Browse > Home / Search Engines / Become.com Awarded Patent for Index Ranking Technology

Become.com Awarded Patent for Index Ranking Technology

January 20, 2010 by admin  
Filed under Search Engines

Leave a comment

Become.com Awarded Patent for Index Ranking Technology

Comparison shopping search engine Become.com has been awarded a patent for their Affinity Index Ranking (AIR). The technology was developed by Rohit Kaul, Yeogirl Yun, and Seong-Gon Kim and analyzes quality points in a nodal network in order to assign relative rank values to links.

“We are extremely pleased about our patent. AIR technology provides a more intuitive ranking that isn’t spammed through keyword stuffing,” says Become’s CEO and founder Michael Yang. “Our shoppers want relevant product information while comparison shopping on Become.com and AIR delivers it.”

AIR aims to give higher position the most relevant pages while avoiding artificial relevancy conveyed by conventional link analysis.

“The web contains a substantial amount of spam, and AIR is effective in suppressing the rank of such pages,” Rohit Kaul explains. “In AIR, a link is an attempt to endorse which is validated only if that incoming link has a higher value; as a result websites using spam techniques such as link-farms are automatically assigned low ranking.”

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Live
  • YahooMyWeb
  • E-mail this story to a friend!

Tags: , , , , , ,
rss icon RSS: Click on a tag, then click here for the RSS Feed

Popular Posts

U.S. Online Search Behavior Mimicks Economy by admin on February 25th, 2009
U.S. Online Search Behavior Mimicks Economy comScore has released data revealing...

Blog Search Engine Optimization by admin on November 26th, 2008
Blog Search Engine Optimization Blogging has become a prime media for sharing ideas, communicating on the...

Web 2.0 - Recession Diet for Enterprises | VMC - Vascellari Media by admin on January 30th, 2009
Web 2.0 - Recession Diet for Enterprises | VMC - Vascellari Media Share and Enjoy: These icons link...

Advanced Forum Thread of the Week by admin on October 15th, 2009
Advanced Forum Thread of the Week Last week at the SMX East conference, a Yahoo representative stated on a panel...

SEW Experts: Use Humor for Link Marketing by admin on November 2nd, 2008
SEW Experts: Use Humor for Link Marketing Humor is a great...

Featured Comments

On Online Classified Ads Can Drive Web Traffic to Your Websites If Used Effectively by James Smith on December 2nd, 2008
You are 100% right because due to our few services like Free Classifed Ads posting service with no limit,Free...

On Free Keyword Suggestion, Research & Analysis Tools: Seo Book.com by chandar on August 24th, 2009
Really good tool for basic seo practioners.

On Link Building Services by CastleWave by Link building services on April 20th, 2009
For internal linking, you can use breadcrumbs for anchor text differentiation and usability.

On Affect of a Domain Name on Search Results - Advanced Forum Thread by GereFubcrypeCer on December 1st, 2008
Hi. I regularly be familiar with this forum. This is the head culture undisputed to ask a query. How numberless...

On "Twouble with Twitter" - No, This Isn't an April Fools' Day Prank by “Twouble with Twitter” - No, This Isn’t an April Fools’ Day Prank … « Stilton Company - NJ SEO & IT Services on April 6th, 2009
[...] the original post: “Twouble with Twitter” - No, This Isn’t an April Fools’ Day Prank … ...

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!