The web search technology offered by Google is often the technology of choice of the world’s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.

When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google’s structural design also expands simultaneously as the internet expands.

Page Rank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links, but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, let’s say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.

Want to see your website dancing at the top of the Google rankings for your keyword phrases or your niche? Yes, it is possible. Simply read on to find out…

Google, MSN, and Yahoo all use their own methodologies and/or algorithms to calculate the relevance of your pages, but here are a few common factors that are accepted by most to guarantee good rankings in renowned search engines.

Analyze your pages, and start the process today; remember to resubmit your changes when you are done, and the traffic will start to flow.

1) Keyword Density

Try to achieve a 3.5% to 7% keyword density for each of your pages. This means, your keywords should get repeated 3 to 7 times per 100 words written. However, do NOT overuse your keywords on the same page. Related keywords may help further.

There was a time when random usage of keywords was accepted by major search engines. This led to utter chaos and visitors hardly got to read what they were looking for. This was brought to the notice of search engine webmasters and it changed the rules overnight. Today, it is considered spam and the offender is punishable by law.

2) Keyword Phrase Choices

It is next to impossible to get a high rank for a single keyword, so make sure you aim for some lower-demand phrases too. The keyword ‘coffee’ has been listed in Overture as getting searched 370830 times a month. ‘Coffee’ as a keyword has an immense competition. However, a key phrase like ‘coffee club’ shows just 1813 searches. Getting a number one rank for coffee would of course be wonderful, but having a moderately good rank for several lower-demand keywords must be an essential part of your search engine optimization strategies.

3) Original Content

Google can penalize websites that offer exactly the same content, and this can result in lower ranking for all sites. In extreme situations, the website may be written off from the search engine forever. How many times have you seen multiple sites meant to promote the same old resale rights product? All of them display the same old sales page. The cleverest thing for you to do would be to simply rewrite the sales letter and submit that page to the search engines. This is vitally important SEO tip. Make sure you put in connected words and phrases; not simply the targeted keywords. Originality always sells. And it sells more than any other strategy ever used.

4) Linking Right

Make sure all your links use proper text. How many times have you seen “click here to visit” on a website? Simply changing the link text will cause your page to rank higher in all the search engines. You may also select connected phrases as link text. An interesting text link raises the visitor’s curiosity and increases the value expectation of the product.

5) Repetition of Key words and Phrases

Do ensure that the key phrases and keywords that you select appear multiple times in every one of your paragraphs and the entire content as a whole. Remember to put in connected phrases and keywords to help give a boost to your SEO. Do not let yourself get attracted to keyword stuffing which is the other name for indiscriminate repetition of the same keywords again and again.

5) Update yourself by visiting SEO news sites to stay in tune with the latest trends. The engines keep on shuffling their formulae and strategies so you can do good to get yourself updated on the latest news.

6) Alt Tags

When adding a picture or an image to your webpages you must add connected key phrases and words to the alt tags. Taking this simple step helps in boosting your PR.

Reviewing your site from time to time, implementing the necessary changes, and keeping abreast of the newest trends in Search Engine Optimization will definitely ensure your site achieves a top ranking for your chosen keywords and key phrases.

Each search engine has something called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. A crawler is the robot that browses all of these pages for the search engine.

The GOOGLE Algorithm Is Key

Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online.

Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet!

Google boasts of having world’s largest archive of Usenet messages, dating all the way back to 1981. Google’s technology can be accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices and other such Internet equipped gadgets.

Let’s talk business from the very beginning. How well do you know the SEO business? No matter how much you read on SEO, there are tactics and methods that will always baffle you. What every expert thinks is important, may become the least significant the very next day. Close study of websites and features of those ranked highest in search engines may open your eyes to strategies that have crossed no mind so far.  If you have already built a website there are two things you need to do.

Concentrate on the ON page and OFF page optimizing. On page deals with getting your description tags and meta tags similar to your webpages. One key fact not to forget is to use tags with the keywords in the content.

Off Page optimizing is probably the most important. Without this, you cannot even expect getting visitors on your site. This is nothing but an exercise to get other sites to point to your site, sites that have similar subjects.

Over the period of time, the topic of link exchange has also undergone a number of irreversible changes. Today, people are asking for money to exchange links to get higher PR sites. What can you do now? Well, you could buy maybe a couple of links at the most, if it is absolutely necessary. Apart than that, find out forums where you can post or discuss about your website. How? By simply Googling it. After that, when you get your membership, you can put your website URL within the signature box.  Another way of off-page optimization is to submit articles to article directories. Articles also help to make your website popular.

But you have to write excellent CONTENT for your specific site. This is called a one way link, meaning there will be no reciprocal links. Work this out and submit your articles to around fifty free article directories or websites; this should lead to a good PR in say a couple of months. Articles work big time and in ways that are always not apparent immediately.

Let’s be objective for a moment. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has the potential to provide for you. The main reason you have a website is so that others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure that you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is that missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment in the site a success.

While nobody dare deny the kind of benefits you are likely to reap from being ranked high on a search engine, a certain amount of decorum needs to be maintained. A number of unethical practices have recently become prevalent amongst those desperate to boost their rankings. While at first glance these might seem to be completely harmless, it is important that you recognize them for what they really are. The first step towards doing that is spotting what YOU might be doing wrong. Following is a list to help you through your SEO knowledge:

Inappropriate use of keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don’t go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won’t be fooling the customers who will be finally using the links. Let’s face it, if the user is searching for “fish” or “fishing” he/she is most likely to not click on a site with a text like “boating fishing exotic animals site seeing great locations cruising Kuala Lumpur”. The irony is that if someone is really searching for a subject related to your site’s material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

Inappropriate use of Meta tags

First things first, if you are wondering what META tags are then they are in the html code that your website designer has used while creating your webpage. They are also used to inform search engines as to what the keywords on the site are. So as is obvious by now, certain ways of tampering with your META tags, certain ‘tricks’, let’s call them, might help you fool the search engine in ways very similar to that described above. However, your brainwave won’t get you too far unfortunately because stupid though it is, even a search engine knows not to go by appearances alone when it comes to websites, so instead of depending on the META tags alone it also checks the content!

False content

As a user you have probably come across a dozen sites which seem to have long strings of text which have nothing to do with the site as a whole and probably make no sense individually either. These are what are called ‘False content’; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.

While no one is taking away from the fact that a good ranking is important, it is also important to gain it the right way. And tricking the visitor or disrupting their read is certainly not the way I would call right. Stick to making your website useful and make sure it has ‘real’ content. Once you do that, no one will be able to stop you from getting a high ranking with the search engines.

WAN 2008: People will pay for web content, says Google

Nikesh Arora, president Google for Europe, Middle East and Africa and vice president Google UK, believes that the web economy will evolve just like the print economy - and that means people will pay for content online, writes Stephen Brook.

“The business model on the web is going to be no different to the business model today,” Arora tells the audience at the World Editors Forum at the World Association of Newspapers 2008 conference.

People pay for books, they receive free information, supported by advertising, they pay for premium content, such as Bloomberg terminals. “The web will be no different….There’s going to be a spectrum,” he said.

Arora hinted that the current situation of a mass news on the web could eventually change. “There’s some degree of commoditisation on the web, when that happens, price falls.” And in such an environment, Arora says, media organisations will need “more readers and more viewers” to bring in profits.

He didn’t say it, but does this imply that there could be a great content cleanout in the future, with unprofitable news providers going to the wall?

Arora talks about the current abundance of blogs, and you get the feeling that this, too, will not last. He sees the process just like American Idol, with a small number attracting a large audience and rising to the top.

He predicts that newspapers will unbundle on the web because the platform suits specialists. The 1.3 billion people connected online in the world today will rise to perhaps 3 billion people in the next five years. This will be a great opportunity because content is easy to distribute online. But the great challenge facing newspapers is the “unbundling of the package”. While a traditional newspaper contains news, sport, arts, features, that is not the future. “Today I find different specialist places to get that information.” Newspaper will have to solve the problem of being a specialist to many on the web.

He throws out another challenge to newspaper brands who rely on their status of trust and credibility. “The challenge you have in internet world do you dilute your brand if you engage with readers?”

He then answers his own question: “This is not a generation that wants to be told, this is a generation that wants to participate in opinion forming.”

Source

This website is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire “real” and “live” business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

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From Wikipedia…

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the “link popularity” of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.

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Once you have your website created, you are ready to launch it onto the World Wide Web. Now you have a great website that is just sitting there in cyberspace with no one looking at it. This is probably not the plan you had envisioned when you created your website. If you are like any other webmaster, you are going to want to see a huge amount of traffic to your website. If you have a product or service to offer then you are going to want to see a ratio of traffic that converts to sales. This is just not going to happen until you do something to drive that traffic to your waiting website.

In the first chapter, I explained to you what the concept of Web 2.0 was. Now in the above I am talking to you about site traffic and converting sales. So you are probably wondering what the correlation between the two are. Well one of the best ways to market your website and do so for virtually free is to utilize Web 2.0 websites.

There are various types of Web 2.0 websites on the World Wide Web. Each different type of site has its own marketing potential for your website. The following will give a brief overview of the different types of Web 2.0 sites there are and how you can utilize them for some marketing potential. We will get into a more in depth understanding on how to use them further into this E-book but for right now it is important to give you an outline that you can see. This way you can start to visualize a little more what you will be doing, when using Web 2.0 sites to market your very own website.

Blogs offer you away to create teasers that get people interested and to your site to learn more. Web 2.0 blogs are different from the traditional blogs. I will get into the details on that later. Right now, I want to give you an overview of what the blogs can do for you. See blogs allow you to add separate entries like a diary online for everyone to see. All you have to do is create your entries to show case your product or your service and point them all back to your website. Your entries can showcase a product by talking about its features, how it is useful and why your readers would want it. If you are offering services, then talk about your service. Blog about your experience in that field. Just make sure that no matter what you blog about, you get their interest and you point them back to your website. Later on in this E-book, I will show you how I personally have made blogs work for me.

Social networking sites such as Myspace allow you to create a company profile or if you are an individual a personal profile about yourself. It is so much easier to land that sale or gain a new client for your services if people can see you as more than just a company. While your website may tell about you in a business sense, social networking sites can let potential customers and clients see the human side of you. Networking can drive traffic to your website and the more traffic you get the more sales you will get.

Social videos sites allow you to create and upload creative videos about your website or product to get more traffic to your website. These  videos can be done in a variety of ways. The main point to gain name recognition and product or service interest. With the ability for other users to leave comments, you will see better how your video is being perceived by the public, which will help you in your marketing. Further on in this E-book I will explain how to make this work for you, as there are several ways that you can use social video submission sites. There are also different ways that you can create the videos.

When it comes to trying to dominate the Web 2.0 market social bookmarking sites are a personal favorite of mine. They require so little marketing effort on your part and yet yield such a nice return.  We all want something for nothing, which is just human nature. Well this type of Web 2.0 gives us almost that.

When you create an account on social bookmarking sites such a Digg, or StumbleUpon, you then have the freedom of bookmarking your website on their website. Once your website has been bookmarked it is there for everyone to see. It usually takes me about two minutes tops to sign in and bookmark a site on any of the social bookmarking sites. I put in very little effort and yet my traffic from them has been fairly high. I will explain these as well a little later on.

As you can see with the above outline the purpose it to allow other users on the website to get to know you, your product or your service with teasers or a personal bio. You do not want to give it all away on one of these sites, because then they will not have much reason to come to your website if you do that. Build up some hype and such and get them drooling so that they move from the Web 2.0 site that you are using and on to your website. Your website is going to be where you close the deal, so make sure your website is designed to close the deal.

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From Wikipedia…

Attempts to display media on computers date back to the earliest days of computing, in the mid-20th century. However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware. Advances in computer networking combined with powerful home computers and modern operating systems made streaming media practical and affordable for ordinary consumers.

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Link exchange is one vital aspect of growth for any website. And so, developing good link exchange strategies is one of the finest steps that any website owner can take up. But you may wonder how that would help you or your website in getting ahead of others. Reasons are many, but fact remains that having some great link exchange strategies is always a wise approach towards the growth and promotion of your site.

Among all reasons behind good link exchange strategies, the best would be that it helps get a good lot of internet traffic to your website. You just need to find out other websites similar to yours and in direct competition with you for exchanging links. That way you will be able to get just the kind of targeted viewers you want to come to your site.

Integral to great link exchange strategies is the hunt of fine and apt websites. This can even furnish your website with some quality content. And, as is popularly known by all webmasters, well-written content in the site is the key approach to creating a solid web presence and the best way to get spotted by search engines. Finding out a huge list of sites to exchange links with can be the first step to your strategies, but it cannot stop at that. If you really want to get benefited, you must make sure about the quality of the sites too. Whenever you trade links, do it with sites that have quality content and an established web presence.

Another great and extremely helpful link exchange strategy is to exchange links with informative websites, those having good information on topics related to your site. This not only keeps your site updated, but also attracts visitors and potential targeted traffic to your pages in search for more. It would be even wiser if you can write a few lines on your site about why you advocate visiting those links on your page. It would be seen as authentic and as useful to your visitors.

Looking out for websites having keywords related to your site can again be one fine idea for structuring your link exchange strategies. The easiest way to go about this is to type your keywords in a search engine and analyze the list of websites shown in the search results. From these, you can then pick websites that you think would be worthy of a link exchange. However, try limiting your choice to the first and second result pages because websites in these first two pages draw the maximum traffic and would therefore be able to benefit you in a link exchange.

To check the performance of your link exchange strategies, you can simply enter the URL of your site in the search box of a search engine and get an entire list of websites whom you exchanged links with and who still have your link on their pages. That way you can judge your strategies better.

Short Video - Testimonial: Some of the Benefits of Using Link Exchange Software - SEO Elite

From Wikipedia…

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the “link popularity” of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.

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Posted by Udi Manber, Google VP Engineering, Search Quality

Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order. Lately, we have been doing other things as well. But more on that later.

For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.

The details of the ranking algorithms are in many ways Google’s crown jewels. We are very proud of them and very protective of them. By some estimate, more than one thousand programmer/scientist years have gone directly into their development, and the rate of innovation has not slowed down.

But being completely secretive isn’t ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past. We will try to periodically tell you about new things, explain old things, give advice, spread news, and engage in conversations. Let me start with some general pieces of information about our group. More blog posts will follow.

I should take a moment to introduce myself. My name is Udi Manber, and I am a VP of engineering at Google in charge of Search Quality. I have been at Google for over two years, and I have been working on search technologies for almost 20 years.

The heart of the group is the team that works on core ranking. Ranking is hard, much harder than most people realize. One reason for this is that languages are inherently ambiguous, and documents do not follow any set of rules. There are really no standards for how to convey information, so we need to be able to understand all web pages, written by anyone, for any reason. And that’s just half of the problem. We also need to understand the queries people pose, which are on average fewer than three words, and map them to our understanding of all documents. Not to mention that different people have different needs. And we have to do all of that in a few milliseconds.

The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it’s not just the language, it’s how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).

Another team in our group is responsible for evaluating how well we’re doing. This is done in many different ways, but the goal is always the same: improve the user experience. This is not the main goal, it is the only goal. There are automated evaluations every minute (to make sure nothing goes wrong), periodic evaluations of our overall quality, and, most importantly, evaluations of specific algorithmic improvements. When an engineer gets a new idea and develops a new algorithm, we test their ideas thoroughly. We have a team of statisticians who look at all the data and determine the value of the new idea. We meet weekly (sometimes twice a week) to go over those new ideas and approve new launches. In 2007, we launched more than 450 new improvements, about 9 per week on the average. Some of these improvements are simple and obvious — for example, we fixed the way Hebrew acronym queries are handled (in Hebrew an acronym is denoted by a (”) next to the last character, so IBM will be IB”M), and some are very complicated — for example, we made significant changes to the PageRank algorithm in January. Most of the time we look for improvements in relevancy, but we also work on projects where the sole purpose is to simplify the algorithms. Simple is good.

International search has been one of our key focus areas in the past two years. This means all spoken languages, not just the major ones. Last year, for example, we made major improvements in Azerbaijani, a language spoken by about 8 million people. In the past few months, we launched spell checking in Estonian, Catalan, Serbian, Serbo-Croatian, Ukranian, Bosnian, Latvian, Filipino Tagalog, Slovenian and Farsi. We organized a network of people all over the world who provide us with feedback, and we have a large set of volunteers from all parts of Google who speak different languages and help us improve search.

Another team is dedicated to new features and new user interfaces. Having a great engine is necessary for a great car, but it is not sufficient. The car has to be comfortable and easy to drive. The Google search user interface is quite simple. Very few of our users ever read our help pages, and they can do very well without them (but they’re good reading nevertheless, and we’re working to improve them). When we add new features we try to ensure that they will be intuitive and easy to use for everyone. One of the most visible changes we made in the past year was Universal Search. Others include the Google Notebook, Custom Search Engines, and of course, many improvements to iGoogle. The UI team is helped by a team of usability experts who conduct user studies and evaluate new features. They travel all over the world, and they even go to people’s homes to see users in their natural habitat. (Don’t worry, they do not come unannounced or uninvited!)

There is a whole team that concentrates on fighting webspam and other types of abuse. That team works on variety of issues from hidden text to off-topic pages stuffed with gibberish keywords, plus many other schemes that people use in an attempt to rank higher in our search results. The team spots new spam trends and works to counter those trends in scalable ways; like all other teams, they do it internationally. The webspam group works closely with the Google Webmaster Central team, so they can share insights with everyone and also listen to site owners.

There are other teams devoted to particular projects. In general, our organizational structure is quite informal. People move around, and new projects start all the time.

One of the key things about search is that users’ expectations grow rapidly. Tomorrow’s queries will be much harder than today’s queries. Just as Moore’s law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time. This is impossible to measure precisely, but we all feel it. We know we cannot rest on our laurels, we have to work hard to meet the challenge. As I mentioned earlier, we will continue providing you with updates on search quality in the coming months, so stay tuned.

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