Subscribe to Brisbane Search Engine Optimization » SEO « Training - Advice - Tools - ResourcesNews FeedSubscribe to Brisbane Search Engine Optimization » SEO « Training - Advice - Tools - ResourcesComments
Browse > Home / Search Engines / Google AdWords Launches New Traffic Model for Ad Planner

Google AdWords Launches New Traffic Model for Ad Planner

February 4, 2009 by admin  
Filed under Search Engines

Leave a comment

Google AdWords Launches New Traffic Model for Ad Planner

Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve updated their traffic models to improve planning.

Here are the updates:

  • Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
  • Changed Unique Visitors to Unique Visitors (users) so it’s clearer that you’re reviewing estimated numbers of real world visitors.
  • Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site’s profile page so users will have a more comprehensive view of how a specific site can support their media planning.
  • Added country demographics for Australia, Brazil, Japan, and Switzerland, which brings the demographics total to ten countries
  • Created Pre-defined Audiences that represent commonly used audiences. Uers can experiment with various criteria without having to manually select them.

What do you think of the update? Let us know in the comments.

Related Reading:
Google Wants Feedback on Ad Planner
Google Ad Planner Now Available to Everyone
How Will Google Ad Planner Promote Network Inventory?

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Live
  • YahooMyWeb
  • E-mail this story to a friend!

Tags: , , , , , , ,
rss icon RSS: Click on a tag, then click here for the RSS Feed

Popular Posts

Google Officially Launches DoubleClick Ad Exchange by admin on September 20th, 2009
Google Officially Launches DoubleClick Ad Exchange A week ago, ClickZ's Zachary...

Keyword research without a computer by admin on June 1st, 2009
Keyword research without a computerStep away from the spreadsheet! keyword research without a computer.

Google Website Optimizer Announces Website Workout Winners (Plus, Visualize Testing!) by admin on January 19th, 2009
Google Website Optimizer Announces Website Workout Winners (Plus, Visualize Testing!) Last...

Using Robots.txt to Control Search Engines by admin on October 19th, 2008
Using Robots.txt to Control Search Engines Robots.txt is a text file you put on your site...

Backlink Solutions - Is Backlink Solutions the Perfect Link Building Service? by admin on December 14th, 2009
Backlink Solutions - Is Backlink Solutions the Perfect Link Building Service? If you are looking for...

Featured Comments

On Search Engine Optimisation - An SEO Consultant's Advice On The Basics Of SEO by Srividya on April 9th, 2009
Hello, These tips are simply useful and easy to understand for a beginner seeking for SEO methods like me.

On SEO SERVICES by Joe SEO Services on September 11th, 2009
Search Engine Optimisation, is the most reliable and sure-shot method of promoting one’s website and driving traffic.

On Keyword Optimization by Chris on November 1st, 2009
Excellent article.Thank you for the information...

On What Is Search engine optimization And Why Should You Do It? by What Is Search engine optimization And Why Should You Do It … | Search Engine Secrets on December 8th, 2008
[...] What Is Search engine optimization And Why Should You Do It … 7 December 2008 1 views No...

On Keyword Research SEO Web 2.0 » Blog Archive » What is SEO? by rahit dhowan on May 29th, 2009
when searching for keywords in google adwords: when we type managed print service and look at local search results in australia...

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!