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Savvy Competitor Analysis and Keyword Research Your Competitors Aren't Doing

October 28, 2008 by admin  
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Savvy Competitor Analysis and Keyword Research Your Competitors Aren't Doing
First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.

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