Google Indexing Robots.txt Files? - Advanced Forum Thread

Google Indexing Robots.txt Files? - Advanced Forum Thread
In today’s forum thread of the week, it was actually ME who had a question! I noticed that our robots.txt file had been indexed by Google and was curious if others had ever had this happen.

Blocking Complicated URLs with Robots.txt

Blocking Complicated URLs with Robots.txt
If you have a large web site you might have some content that you do not want the search engines to index — perhaps for duplicate content reasons or you simply don t want someone casually stumbling across it. You know you can use robots.txt but what if you need to block thousands of pages or block only certain files within a folder This article will explain some of the more advanced uses of robots.txt. You will even learn how to block dynamic pages …

1 Site Plus 4 Subdomains: Advanced SEO Forum Thread of the Week

1 Site Plus 4 Subdomains: Advanced SEO Forum Thread of the Week
Forum member ‘bobmeetin’ explains how a business he’s evaluating has a main website plus 4 subdomains and seems like one big organizational mess.

The SEO Video Expert Quickly Puts You in the 1st Top Position!

The SEO Video Expert Quickly Puts You in the 1st Top Position!
Official Video Press Release link: http://missionprosperitymovie.org/pages/websites/seo/video-5.php Welcome to our official press release of our New Advanced SEO Video Expert Ranking Service….

Affect of a Domain Name on Search Results - Advanced Forum Thread

Affect of a Domain Name on Search Results - Advanced Forum Thread
Forum member ‘wassim’ asks if a domain name affects the search results, and if so, how much effect does it have?

Google Wants Government on Its Client Roster

Google Wants Government on Its Client Roster

Google has opened a new office in Reston, Virginia and staffed it with sales people tasked with getting their products used in the government. Their neighbors include widely known government contractors including Northrup Grumman and Raytheon.

Their challenge is to convince government agencies to shift to a cloud computing method. Of course, when you’re dealing with so much confidential information, the gravity of the challenge seems intense indeed.

There is also a Washingtonian sense that the more complex a program is, the more sophisticated it must be. This works against Google’s success which is largely based on making things easier on the user.

What works in Google’s favor is that workers want to see the same kind of simple-yet-advanced programs at their workplace that they use in their personal life.

What do you think of Google’s government aspirations? Let us know in the comments.

via Washington Post

Related Reading:
Larry Page to Keynote White Spaces Advocacy Event in DC
Google Getting Serious About Lobbying U.S. Government
Google Launches Public Policy Blog

Yahoo Rebrands AMP as APT and Launches

Yahoo Rebrands AMP as APT and Launches

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

• Guaranteed cross-selling with pre-defined selling rules
• Ad Exchange for non-guaranteed inventory
• Advanced audience targeting techniques based upon behavior and geography
• Inventory lookup and forecasting across individual and partner sites
• Creative workflow automation and personalization
• Powerful rate card tools for improved yield management
• Filters for better controls around creatives
• Flexible and powerful APIs
• Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize?

Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize?
Google has announced that they are rolling out ‘Google Suggest’ this week, which will provide searchers with a list of query suggestions when they start typing into the search box.

An Introduction To Advanced SEO Techniques

This website is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Read more