Keyword Difficulty vs. Size of Domain

Keyword Difficulty vs. Size of Domain
You might wonder when it comes to competitive keywords does Google prefer ranking big domains This question can be answered by taking a close detailed look at the relationship between keyword difficulty and the size of the domain. The result of this study is important because it will lead us to a deeper understanding of the behavior of Google s ranking algorithm when it comes to ranking competitive keywords in relation to both small and large domains ….
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How Google’s Algorithm Works (or at least some hints)

How Google’s Algorithm Works (or at least some hints)
Google’s search team recently revealed to Wired’s Steven Levy some of its algorithm-related secrets. As many are well aware, Google’s algorithm is something it keeps very hush-hush about, so this was something of a rare occurrence.

What is Google PageRank and Why is it Important?

What is Google PageRank and Why is it Important?
PageRank is an algorithm which analyses the link structure of a hyper-linked set of web pages and then assigns a numerical weighting to each page as a way of measuring their relative importance within…

Google improves its Arabic Search engine, but does it work?

Google improves its Arabic Search engine, but does it work?
A recent post by Moustafa Hammad and Mohamed Elhawary, two engineers at Google search quality group, captured my attention. The post discusses recent improvements to Google Arabic search engine. The improvements involve searches where users repeat the same letter or forget to add spaces between words. “Our algorithm employs rules of Arabic spelling and grammar along with [...]

Yahoo! Rolls Out January 2010 Search Update

Yahoo! Rolls Out January 2010 Search Update

Yahoo! is rolling out their monthly search algorithm change. You might notice some shakeup in the rankings as a result. This will take place over the next few days.

Yahoo! alerted the search community to the update via a typically brief and vague message on their Search Marketing blog:

The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.

Thank you for the feedback, letting us know the community still finds these Weather Reports helpful. To share your thoughts on this latest update, please visit the Site Explorer Suggestion Board.

Have you observed any changes in Yahoo! rankings? Share your findings in the comments below.

Difference between Search Engine Algorithm-Yahoo MSN Google

Difference between Search Engine Algorithm-Yahoo MSN Google
Online marketing is working on the three major platforms namely Yahoo, MSN and Google. These three search engines submit websites and enables user to search through infinite websites through search wo…

Measure Inbound Links to Ascertain Link Popularity

Measure Inbound Links to Ascertain Link Popularity
There has been much hype and conversation around the link popularity, but a lot of it is related to getting effective inbound links. The idea behind link popularity is based on the ranking algorithm o…

Google to Acquire Display Ad Optimization Startup, Teracent

Google to Acquire Display Ad Optimization Startup, Teracent

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

YouTube Launches Automatic Captions; Great for Accessibility and Search

YouTube Launches Automatic Captions; Great for Accessibility and Search

YouTube is introducing machine-generated automatic captioning to YouTube. The captions can also be translated. This obviously has incredible implications for the hearing-impaired and language translation. But it also has great implications for search.

Automatic captions will be generated using Google’s automated speech recognition (ASR) technology and the same voice recognition algorithms used in Google Voice.

Additionally, auto-timing is being introduced. If you provide all the words in the video, Google will automatically time the captioning for you.

Of course, having what essentially amounts to transcripts for online video means that the text can be crawled and indexed and then yes - SEARCHED. Bring on the keyword research and seo scriptwriting for online videos!

Google put together a video on how to access the automatic captioning and auto-timing features:

A SEO Primer: How to Get The Elusive Gov Link

A SEO Primer: How to Get The Elusive Gov Link
Due to the high quality and factual content on governmental sites and organizations, search engine algorithms consider their websites very trustworthy. Much of the content on gov sites consists of sta…

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