Yahoo! Rolls Out January 2010 Search Update

Yahoo! Rolls Out January 2010 Search Update

Yahoo! is rolling out their monthly search algorithm change. You might notice some shakeup in the rankings as a result. This will take place over the next few days.

Yahoo! alerted the search community to the update via a typically brief and vague message on their Search Marketing blog:

The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.

Thank you for the feedback, letting us know the community still finds these Weather Reports helpful. To share your thoughts on this latest update, please visit the Site Explorer Suggestion Board.

Have you observed any changes in Yahoo! rankings? Share your findings in the comments below.

Google to Acquire Display Ad Optimization Startup, Teracent

Google to Acquire Display Ad Optimization Startup, Teracent

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

YouTube Launches Automatic Captions; Great for Accessibility and Search

YouTube Launches Automatic Captions; Great for Accessibility and Search

YouTube is introducing machine-generated automatic captioning to YouTube. The captions can also be translated. This obviously has incredible implications for the hearing-impaired and language translation. But it also has great implications for search.

Automatic captions will be generated using Google’s automated speech recognition (ASR) technology and the same voice recognition algorithms used in Google Voice.

Additionally, auto-timing is being introduced. If you provide all the words in the video, Google will automatically time the captioning for you.

Of course, having what essentially amounts to transcripts for online video means that the text can be crawled and indexed and then yes - SEARCHED. Bring on the keyword research and seo scriptwriting for online videos!

Google put together a video on how to access the automatic captioning and auto-timing features:

A SEO Primer: How to Get The Elusive Gov Link

A SEO Primer: How to Get The Elusive Gov Link
Due to the high quality and factual content on governmental sites and organizations, search engine algorithms consider their websites very trustworthy. Much of the content on gov sites consists of sta…

How To Search Engine Optimize (SEO) an AJAX or Web 2.0 Site

How To Search Engine Optimize (SEO) an AJAX or Web 2.0 Site
One of the three major pillars of Search Engine Optimization is a website’s content, and onsite content optimization. All of the major search engine ranking algorithms have components that relate to the content that is contained on the website. Typically these components relate to Keyword Densities, number of words, content location, and sometimes age of content. In regards to the code that the content is contained in that falls under the topic of structure and not content, and will not be discussed in this article.

Yahoo Announces Changes In Algorithm

Yahoo Announces Changes In Algorithm

Yahoo confirmed Friday that the changes noted by others had been in the works for a few days and would continue for a few more.

“We’ve rolled out some changes to our index with fresh web data and updates to our crawling, indexing, and ranking algorithms over the last few days. We have had two updates since last November: one in December, 2008, and another in late January this year. We expect the update will be completed very soon. Throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index,” Yahoo blogger Sharad Verma announced.

Google Algorithms

Google Algorithms
As SEOs we spend much of our time trying to figure out how Google s indexing algorithms work. This article will take a look at the techniques used by the search engine. We ll cover latent semantic indexing local inter-connectivity link analysis and more. We ll discuss the implications of these algorithms and what you should do to give them what they want to see….

SEW Experts: Are Rankings Still Relevant?

SEW Experts: Are Rankings Still Relevant?

Are we heading toward an age where site ranking doesn’t matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. In today’s SEM agency issues column, “Are Rankings Still Relevant?,” William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines.

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Search Engine SEO and Website Optimization

Search Engine SEO and Website Optimization
Search engine SEO is an essential part of website optimization, involving the formatting of a web page so that search engine algorithms score it highly for the relevant keyword. Each page should be o…

Google`s Trust Rank and Hilltop Algorithms

Google`s Trust Rank and Hilltop Algorithms
PageRank is not the only algorithm Google uses to determine relevancy of pages. In this article we discuss two more publicly known algorithms Hilltop and Trust Rank. Keep reading for some enlightenment on how the world s most popular search engine ranks web sites….
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