YouTube Insight Now Shows Which Part of Videos are Hottest

YouTube Insight Now Shows Which Part of Videos are Hottest

YouTube has introduced a new feature to its Insight analytics. The feature is called Hot Spots (not to be confused with Live Search’s “hotspots”) and it shows which part of a YouTube video are the most engaging.

YouTube says that the information can help users edit or annotate their videos in order to help audiences stay engaged.

Here’s a screenshot of the new feature:

The Evolution of Online Advertising Technology - Part One

The Evolution of Online Advertising Technology - Part One
Early Internet companies had funny ways of presenting advertising technology to audiences, lulling them into a false sense of security. As the Web grew, the Internet began using targeted online advertising that accounted for a reduction in the amount of privacy that users were accustomed to. Continue reading to see how this phenomenon decreased our online confidentiality one step at a time.

Yahoo Rebrands AMP as APT and Launches

Yahoo Rebrands AMP as APT and Launches

Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it’s Q3 and AMP was launched this week at Advertising Week in New York. Except, it’s not called AMP anymore. It’s been rebranded as APT.

Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. This really excited Jerry Yang.

“The advertising landscape has changed dramatically since the days when Don Draper was roaming the halls of Sterling Cooper,” said Jerry Yang. “While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! clearly represents the future.”

APT is being touted as a streamlining of the display advertising process, from planning to buying and optimizing.

APT will undergo a phased roll-out. Select newspapers get the first stab at it, specifically publishers the San Francisco Chronicle of Hearst Newspapers and San Jose Mercury News of MediaNews Group.

Features include:

• Guaranteed cross-selling with pre-defined selling rules
• Ad Exchange for non-guaranteed inventory
• Advanced audience targeting techniques based upon behavior and geography
• Inventory lookup and forecasting across individual and partner sites
• Creative workflow automation and personalization
• Powerful rate card tools for improved yield management
• Filters for better controls around creatives
• Flexible and powerful APIs
• Federated ad call to support multiple ad formats

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Sue Decker. “As we transform the advertising marketplace, we’re excited to have key members of the Newspaper Consortium, the San Francisco Chronicle and San Jose Mercury News, lead the way in this historic journey.”

APT (as AMP) has often been one of Yahoo’s defenses about the strength of its company. Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. They’ve placed high hopes on AMP, and now it’s go time.

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

Google Says People Will Pay For Web Content

WAN 2008: People will pay for web content, says Google

Nikesh Arora, president Google for Europe, Middle East and Africa and vice president Google UK, believes that the web economy will evolve just like the print economy - and that means people will pay for content online, writes Stephen Brook. Read more

What is Search Engine Optimization and Why is it Necessary?

When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These ‘answers’ are your search results and the pages which contain these are the SERP or Search Engine Result Pages.

Now, consider the many times that Read more