Does AT&T’s 1993 Equal Orwell’s 1984?

Does AT&T’s 1993 Equal Orwell’s 1984?
I’ve not been AT&T’s biggest fan over the last few months. IMO, they’ve been greedy, uncaring and they are guilty of not putting their customers first. But I’ll give them this, they have insight and they understand the potential of technology. And it appears that they have for a long time. Check out their “You Will” campaign from 1993: I recall feeling very inspired by this campaign

Nielsen’s New Metrics Means a Shake-up at the Top

Nielsen’s New Metrics Means a Shake-up at the Top
If you buy online media, you are probably already aware that Nielson will rank sites based on time spent versus page views. Is this a good idea? Well, sort of. Pros: It eliminates problems with fraudulent page refreshesIt measures interaction with individual pages, which has some baring on usability of the siteSites with streaming media, Flash, Ajax, etc.

Facebook Tops Google As Most Visited Site in U.S. Last Week

Facebook Tops Google As Most Visited Site in U.S. Last Week

You could see this coming a mile away.

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What will be the Top Stories at SES New York 2010?

What will be the Top Stories at SES New York 2010?

I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I’m frequently asked is: “What will be the top stories at the event?”

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Yahoo!’s March 2010 Search Update Underway

Yahoo!’s March 2010 Search Update Underway

The announcement was as short as usual.

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The Difference Between Online and Retail Product Positioning

The Difference Between Online and Retail Product Positioning
Seems like a no-brainer on this blog, huh? I tend to agree with the majority of Seth Godin’s opinions, but he couldn’t be more wrong on this one. Specifically, Godin contends that brick and mortar stores position product based on what is easy for employees versus what is convenient for customers. So, all the Armani blue suits are next to each other, then by size. So, all the boxer

Tagged. 8 Random Things

Tagged. 8 Random Things
Cord tagged me earlier, and I’m finally getting around to 8 random things you may or may not know about me: 1. If I weren’t in advertising/marketing, I would be a chef. I love cooking…just hate cleaning. 2. In the months before my daughter was born, I weaned myself down to four hours of sleep per night. After she was born, this turned out to be a disaster, because while I was sleeping

Wazap Adds Browser Search Plugin

Wazap Adds Browser Search Plugin
The gaming search engine now offers a way to gain Wazap information from Google, Yahoo and MSN Live SERPs. When you do a search for game-related terms, the plugin offers a new box above the number one position that links to news, cheats, articles, etc. I love the concept, because for gamers, it puts information that they care about front and center. When Google Universal Search rolled

Five Ways to Optimize Pages

Five Ways to Optimize Pages
You think very carefully about your keywords your phrasing your titles and links when you create an article or blog post for the Web. When writing with an Internet audience in mind you re always sure to optimize your content for best effect with the search engines. SEO isn t just something you want to use when creating blogs and bits and content for your site SEO is something you want to use on every single page. Learn five ways to optimize pages all over your Web site….
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Google AdWords Calls Your Bluff

Google AdWords Calls Your Bluff
If you haven’t read about the change in Google AdWords’ change for top placement, let me summarize: Let’s assume a marketer plans on supplementing a poor Quality Score with an unrealistically high maximum Cost per Click (CPC) price. That person must prepare to have his/her bluff called. Instead of measuring cost per click, Google will measure the MAXIMUM bid price. So, average cost per

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