Five Ways to Optimize Pages
March 8, 2010 by admin
Filed under Latest SEO News
Five Ways to Optimize Pages
You think very carefully about your keywords your phrasing your titles and links when you create an article or blog post for the Web. When writing with an Internet audience in mind you re always sure to optimize your content for best effect with the search engines. SEO isn t just something you want to use when creating blogs and bits and content for your site SEO is something you want to use on every single page. Learn five ways to optimize pages all over your Web site….
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AdWords Offers Free Online Training
February 11, 2010 by admin
Filed under Search Engines
AdWords Offers Free Online Training
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE.
Click to read the rest of this post…
Dallas Cowboys Beat Colts, Saints for Most Searched NFL Team on Bing
February 3, 2010 by admin
Filed under Search Engines
Dallas Cowboys Beat Colts, Saints for Most Searched NFL Team on Bing
Team Manning and Team Brees, eat your hearts out. It’s Team Romo that won the search bowl - at least on Bing.
That’s right, the Dallas Cowboys were the most searched NFL team on Bing this season. They beat out both teams that will play in the Superbowl this coming Sunday - the Indianapolis Colts and the New Orleans Saints. If you’re wondering why I keep writing Colts before Saints (I know you’re not but humor me) - it’s because this Sunday I’m a Colts fan. (Hey, the Panthers and the Giants didn’t make it, ok?)
But I’ll throw you a bone, Saints fans - New Orleans was the 5th most searched NFL team on Bing. The Colts came in a paltry 15th place. Ouch!
By the way, if you want to keep up with the Big Game’s stats and scores this Sunday, Bing’s Instant Answers will be fired up and ready to keep you informed. Type the key terms ‘Super Bowl XLIV’ or ‘Super Bowl 2010′ directly into the Bing search box.
In the meantime, query those terms and get links to pre-game analysis as well as recipes for your Superbowl party.
And be sure to head to Bing/Twitter to catch real-time reaction from the Twittersphere about the game and, of course, those all-important Superbowl ads.
Google Brings Click to Call to Mobile Ads
January 31, 2010 by admin
Filed under Search Engines
Google Brings Click to Call to Mobile Ads
If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google’s mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user - and will contain the appropriate phone number.
In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it’s done so you’ll know what to do when you’re in AdWords:
Pass the popcorn; YouTube is launching movie rentals
January 27, 2010 by admin
Filed under Search Engines
Pass the popcorn; YouTube is launching movie rentals
Image by SESConferenceSeries via Flickr
A couple of days ago, YouTube announced that it was going to begin testing movie rentals starting today with movies from the Sundance Film Festival. Well, Heather Dougherty, the Director of Research at Experian Hitwise has taken a look at how 10 million US Internet users interact with more than 1 million websites and shared these findings with Search Engine Watch readers: * Last week, YouTube ranked 6th among all websites in the US and visitors spent an average of 25 minutes and 25 seconds with the website. * YouTube ranked second behind Momo Mesh for websites that receive traffic from the search term ‘movies online’ for the 12 weeks ending January 16, 2010. * Last week, among all of the search terms that drove traffic to YouTube, 2179 included the word ‘movie’ or ‘movies’, although 291 also included the word ‘free’. * There are many competitors to the new service offering from YouTube including NetFlix, Apple and Amazon. However, in general, NetFlix has become synonymous with movie rentals online and appeared three times in the top ten search term variations of ‘movie rentals’ for the 12 weeks ending January 16, 2010.
So, pass the popcorn. Tonight, I’m going to watch “Old fangs,” one of the short films debuting at the Sundance Festival that you can watch for free in the YouTube Screening Room. Then, I’m going to check out one of the feature films. Maybe “Nowhere boy,” which chronicles John Lennon’s difficult teenage years in Liverpool during the 1950s, before the world changed John, and before John changed the world.
Nowhere Boy Official Movie Trailer 2009
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Google AdWords Enables Mobile Device and Carrier Targeting, Plus Special Link for Mobile Apps
January 24, 2010 by admin
Filed under Search Engines
Google AdWords Enables Mobile Device and Carrier Targeting, Plus Special Link for Mobile Apps
If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads.
Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices.
For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers, Telus, and Bell Canada.
If you’re advertising a mobile application, your ad will only appear on devices that can download those apps. Additionally, the link in the ad will allow users to download directly. Just add your app name to the end of either itunes.apple.com or market.android.com and it will automatically feature anchor text directing users to download the app.
Google Updates Haiti Imagery Layer for Maps and Earth, Shows Earthquake Damage [Screenshots]
January 17, 2010 by admin
Filed under Search Engines
Google Updates Haiti Imagery Layer for Maps and Earth, Shows Earthquake Damage [Screenshots]
The Google Maps team has been working hard with partner GeoEye to push out an updated imagery of Haiti. The update includes imagery taken at 10:27 am EST on Wednesday, January 13 - approximately 15 hours after the earthquake hit.
You can download the KML file to view in Google Earth and the layer is available for viewing in Google Maps as well.
The imagery is primarily for Port-Au-Prince. Google says they’ll add more imagery, but you only need to download the file once.
Here’s what the imagery looks like in Google Earth:
Presidential Palace
Random damage imagery
Google News keeps spreading as rapidly as kudzu
January 15, 2010 by admin
Filed under Search Engines
Google News keeps spreading as rapidly as kudzu
Image by SESConferenceSeries via Flickr
Google News is like kudzu, which is known as “the vine that ate the South” because of its out-of-control growth in the Southeastern United States. Although I’m from New England, friends like Stacy Williams of Prominent Placement, which is headquartered in Atlanta, tell me that kudzu is called the “mile-a-minute vine” in her neighborhood.
According to the Nielsen Company, there were 15,895,000 unique visitors to Google News U.S. in November 2009, and 4,817,000 to Google News France, 3,082,000 to Google News U.K., 2,727,000 to Google News Germany, 2,424,000 to Google News Spain, and 2,328,000 to Google News Italy that month.
According to comScore, there were 99,761,000 unique visitors to Google News worldwide in November 2009, and 21,216,000 to Google News U.S., 8,020,000 to Google News France, 5,567,000 to Google News U.K., 4,481,000 to Google News Canada, 4,461,000 to Google News Germany, 3,066,000 to Google News Spain, and 2,981,000 to Google News Italy.
Although they used different sample sizes and research methodologies, both market research firms report that the audience for Google News is huge.
According to Google News, “We have more than 40 regional editions of Google News in many different languages.” But when I count the full list of available editions, I find 71.
Well, 71 is “more than 40.” But you get the feeling that even the folks at Google News can’t keep up with its kudzu-like growth.
If you check Newsknife, you’ll see that the folks there are working overtime to keep up, as well. On January 2, 2010, Newsknife reported, “During 2009, we sighted 2501 sites there for the first time, bringing our total to 11,742 sites.” That’s a long, long way from the 4,000 news sources that Google News started with in September 2002.
We’ve reported on the advent of YouTube News, Google Fast Flip, and Living Stories at Google News.
Well, Fast Flip is now available on the Google News homepage. And five dozen publishers, including include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report are included.
So, what does all this mean to marketers?
Like any rapidly changing field, the spread of Google News and its recent mutations represent an opportunity or a threat to marketers. If you want to know just how big an opportunity or threat it is, then ask your PR people, “What are you doing differently today than you were in September 2002 when Google News was launched?”
If they have a good answer, then ask, “What are you doing differently today than you were in May 2007 when Google launched universal search?”
And if they have a good answer, then ask, “What are you doing differently today than you were in June 2009 when Google News and YouTube teamed up to help news publishers build a bigger audience for their video content?”
I had to face similar questions last week as the special guest of Sam Whitmore’s Media Survey (SWMS). Whitmore knows all about press release optimization and universal search. He wanted to know if there was any “new news” to share with his subscribers, who are tech PR pros.
No I can’t share my entire presentation, because you need to be a SWMS subscriber to see and hear that. But Whitmore, who was a colleague of mine at Ziff-Davis back in the 1990s, did agree to provide the last eight minutes of our editorial teleconference for free to Search Engine Watch Blog readers.
So, check it out for yourself. And if you think your PR people should know about this stuff, then email them a link to this post. Or, write about it in your own CMO blog. Or check out the chicklets below and Stumble It, Add to del.icio.us, or Tweet it on Twitter.
But make sure your PR people get the message. The times they are a-changin’ — and public relations need to change at the same rapid pace as Google News.
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Google Adds Chat to Translator Toolkit
January 9, 2010 by admin
Filed under Search Engines
Google Adds Chat to Translator Toolkit
While machine-generated translation is a worthwhile goal, it’s not always perfect. Google is attempting to make up for the gap by adding chat to its Translator Toolkit.
The chat works like IM in Gmail. You can type messages to your contacts and groups directly from Translator Toolkit regarding questions you may have about a translation issue.
If you’re not interested in using chat, you can turn it off in the Translator Toolkit settings.
Facebook Beats Out Google Again, This Time on New Year’s Day
January 5, 2010 by admin
Filed under Search Engines
Facebook Beats Out Google Again, This Time on New Year’s Day
After beating Google for most web visits on Christmas Day, Facebook once again whooped up on Google on New Year’s Day. Granted, the margin wasn’t as large, but since Google is the clear winner every day, it’s nice to see someone else wear the crown here and there.
Facebook is a great way to connect with a bunch of people all at once. Update your status with Happy New Year and it goes out to your entire network - family, friends, coworkers - whoever you’ve allowed in. It sure beats making a bunch of phone calls or sending a bunch of texts.
Ironically, it beats out sending a mass email. It’s accepted on Facebook that your update is meant for your entire network while an email to a bunch of your contacts is just not cool.
