Yahoo! Search BOSS Enables Key Terms

Yahoo! Search BOSS Enables Key Terms

Yahoo! Search BOSS is now allowing developers to use a feature called Key Terms. The feature is derived from technology that is used in Search Assist.

Yahoo! says developers can use Key Terms to create refinement terms for their own search applications as well as creating semantic analysis or new relevancy models.

In releasing Key Terms, Yahoo! is introducing a new universal parameter: “view.” The Yahoo! Search blog gave the following example for a search for the new President-elect:

Free SEMNE Passes

Free SEMNE Passes
SEMNE (Search Engine Marketing New England) is offering High Rankings Advisor Newsletter subscribers 6 free passes to the November 18, 2008 networking event in Providence, RI featuring Nick Gerner from SEOmoz (one of the developers of the much talked about ‘Linkscape’ project).

AdWords API Gets an Update and Extra Quota

AdWords API Gets an Update and Extra Quota

Google’s AdWords API team has released version 13 of the open source tool. The update includes the following:

• New geotargeting options
• Active campaign and ad group retrieval
• Campaign budget suggestions
• Quality-based bid and quality score support
• Mobile Image Ad support
• Easier MCC account hierarchy retrieval
• MCC Alerts support
• Search volume data returned in KeywordToolService
• Minimum bids no longer supported

For more on the updates, read the release notes:

AdWords API advertisers will also receive 20% more API units from now through January 15, 2009. Here’s how it works:

• All developers can purchase API units at the rate of 1200/$0.25, up from 1000/$0.25, from now through January 15th, 2009.
• Advertisers who are eligible for free API units will receive credit at the rate 300/$ of AdWords spend, up from 250/$ of AdWords spend. They will be credited the holiday bonus based on their spend in previous months.

Related Reading:
AdWords API Gets Local Database Sync Update
Conversion Optimizer Now Supported by Adwords Editor and API
Google Adds Pricing Model To Google AdWords API: Opens Commercial Use

Friendster Now Supports Facebook Developer Community

Friendster Now Supports Facebook Developer Community

Have a Facebook app? Well, now you can deploy it on Friendster. They’re now supporting the Facebook Developer Community. It comes almost two months after deploying the OpenSocial API. This could be a good opportunity if you’re looking to go global. Friendster has 80 million members worldwide, many of which are in Asia.

“Friendster’s support of both the Facebook and OpenSocial platforms is a big win for business and individual developers, as well as for Friendster users,” said David Jones, vice president of global marketing for Friendster. “For the developers that have invested resources in developing and launching a Facebook app, Friendster has now made it very easy for them to ‘port’ these applications to Friendster, enabling them to tap into Friendster’s 80 million users. For Web 2.0 companies that have developed apps using Facebook and OpenSocial APIs, they now have the flexibility to choose between approaches when launching applications on Friendster.”

To learn more check out the Friendster Developer Platform.

Related Reading:
Friendster Names Googler as New CEO

An Introduction to Google Search Quality

Posted by Udi Manber, Google VP Engineering, Search Quality

Search Quality is the name of the team responsible for the ranking of Google search results. Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which Read more

Google Translate adds 10 new languages…

 …and that’s great news any way you say it. Language is one of the biggest challenges we have in making information universally accessible. As part of the machine translation team within Google Research, I’m happy to report we’ve been hard at work to overcome this challenge. Read more

Introduction To Web 2.0

The phrase Web 2.0 was originally coined three or so years ago and, unless you have been living on a far off planet or in a cave, no doubt you will have heard it. Perhaps you might have wondered what it is all about, or indeed, whether Web 2.0
actually exists at all? Read more