In the first chapter, I explained to you what the concept of Web 2.0 was. Now in the above I am talking to you about site traffic and converting sales. So you are probably wondering what the correlation between the two are. Well one of the best ways to market your website and do so for virtually free is to utilize Web 2.0 websites.

There are various types of Web 2.0 websites on the World Wide Web. Each different type of site has its own marketing potential for your website. The following will give a brief overview of the different types of Web 2.0 sites there are and how you can utilize them for some marketing potential. We will get into a more in depth understanding on how to use them further into this E-book but for right now it is important to give you an outline that you can see. This way you can start to visualize a little more what you will be doing, when using Web 2.0 sites to market your very own website.

Blogs offer you away to create teasers that get people interested and to your site to learn more. Web 2.0 blogs are different from the traditional blogs. I will get into the details on that later. Right now, I want to give you an overview of what the blogs can do for you. See blogs allow you to add separate entries like a diary online for everyone to see. All you have to do is create your entries to show case your product or your service and point them all back to your website. Your entries can showcase a product by talking about its features, how it is useful and why your readers would want it. If you are offering services, then talk about your service. Blog about your experience in that field. Just make sure that no matter what you blog about, you get their interest and you point them back to your website. Later on in this E-book, I will show you how I personally have made blogs work for me.

Social networking sites such as Myspace allow you to create a company profile or if you are an individual a personal profile about yourself. It is so much easier to land that sale or gain a new client for your services if people can see you as more than just a company. While your website may tell about you in a business sense, social networking sites can let potential customers and clients see the human side of you. Networking can drive traffic to your website and the more traffic you get the more sales you will get.

Social videos sites allow you to create and upload creative videos about your website or product to get more traffic to your website. These  videos can be done in a variety of ways. The main point to gain name recognition and product or service interest. With the ability for other users to leave comments, you will see better how your video is being perceived by the public, which will help you in your marketing. Further on in this E-book I will explain how to make this work for you, as there are several ways that you can use social video submission sites. There are also different ways that you can create the videos.

When it comes to trying to dominate the Web 2.0 market social bookmarking sites are a personal favorite of mine. They require so little marketing effort on your part and yet yield such a nice return.  We all want something for nothing, which is just human nature. Well this type of Web 2.0 gives us almost that.

When you create an account on social bookmarking sites such a Digg, or StumbleUpon, you then have the freedom of bookmarking your website on their website. Once your website has been bookmarked it is there for everyone to see. It usually takes me about two minutes tops to sign in and bookmark a site on any of the social bookmarking sites. I put in very little effort and yet my traffic from them has been fairly high. I will explain these as well a little later on.

As you can see with the above outline the purpose it to allow other users on the website to get to know you, your product or your service with teasers or a personal bio. You do not want to give it all away on one of these sites, because then they will not have much reason to come to your website if you do that. Build up some hype and such and get them drooling so that they move from the Web 2.0 site that you are using and on to your website. Your website is going to be where you close the deal, so make sure your website is designed to close the deal.

Among all reasons behind good link exchange strategies, the best would be that it helps get a good lot of internet traffic to your website. You just need to find out other websites similar to yours and in direct competition with you for exchanging links. That way you will be able to get just the kind of targeted viewers you want to come to your site.

Integral to great link exchange strategies is the hunt of fine and apt websites. This can even furnish your website with some quality content. And, as is popularly known by all webmasters, well-written content in the site is the key approach to creating a solid web presence and the best way to get spotted by search engines. Finding out a huge list of sites to exchange links with can be the first step to your strategies, but it cannot stop at that. If you really want to get benefited, you must make sure about the quality of the sites too. Whenever you trade links, do it with sites that have quality content and an established web presence.

Another great and extremely helpful link exchange strategy is to exchange links with informative websites, those having good information on topics related to your site. This not only keeps your site updated, but also attracts visitors and potential targeted traffic to your pages in search for more. It would be even wiser if you can write a few lines on your site about why you advocate visiting those links on your page. It would be seen as authentic and as useful to your visitors.

Looking out for websites having keywords related to your site can again be one fine idea for structuring your link exchange strategies. The easiest way to go about this is to type your keywords in a search engine and analyze the list of websites shown in the search results. From these, you can then pick websites that you think would be worthy of a link exchange. However, try limiting your choice to the first and second result pages because websites in these first two pages draw the maximum traffic and would therefore be able to benefit you in a link exchange.

To check the performance of your link exchange strategies, you can simply enter the URL of your site in the search box of a search engine and get an entire list of websites whom you exchanged links with and who still have your link on their pages. That way you can judge your strategies better.