Search Engine Optimization Advertising Agencies are in Demand

Search Engine Optimization Advertising Agencies are in Demand
Internet advertising is undergoing tremendous growth, and, because of this, advertising agencies that specialize in online marketing are in high demand. The importance of having a well designed websit…

Microsoft Announces MSN Distribution Deal with Java

Microsoft Announces MSN Distribution Deal with Java

As of 8 am today, users who will download or upgrade Java for Internet Explorer will be prompted to install a MSN search bar that will set Microsoft’s search engine as the predefined one. The deal, announced earlier today by Microsoft and limited to US surfers only, has the potential to make a very large number of users switch from Google in a matter of just a few days.

Senator Dorgan Prepares Net Neutrality Bill

Senator Dorgan Prepares Net Neutrality Bill

Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said he supports net neutrality, though it is not yet clear whether he backs Dorgan’s bill.

The bill would prevent Internet Service Providers (ISPs) from blocking web content. Net neutrality supporters say some ISPs have blocked content because of concerns over the amount of bandwidth used by customers. Others have slowed downloading activities for the same reason.

Internet service provider AT&T told Reuters it would be crazy to block content because the customers would just jump ship to an ISP that doesn’t. Blocking content would be akin to shooting themselves in the foot.

Indeed, the bill would pit ISPs such as AT&T, Verizon Wireless and cable companies against content providers such as Google and Microsoft.

Yes, in Washington, enemies make the strangest bedfellows.

Related Reading:
Uncle Sam Says: Thumbs Down on Net Neutrality
Without Neutrality, What Happens to Search?

Google Adds Voice Search to iPhone Search Application

Google Adds Voice Search to iPhone Search Application

Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today.

Users will be able to speak their questions into the phone. The speech is recorded and sent to Google servers which will try to understand the recording and find the answer via Google’s search engine.

One of the cool parts of the app is that it will use the iPhone accelerometer to know when a user has raised the phone to their ear. For the iPhone-less, the accelerometer senses motion. There’s a bunch of games that use this feature for their apps. So if you ever see an iPhone user making weird motions, that’s why.

The update wasn’t yet available in my iTunes, but I’m looking forward to checking it out when it is.

Oh, I should mention that Google isn’t the first to bring voice search to mobile. Microsoft and Yahoo already have brought voice search to some devices. But a search in the iTunes store didn’t reveal anything else that was a solid voice search app (not that Apple’s iTunes search is the best).

Related Reading:
Google Updates Search Results for iPhone
Google’s My Location Now with WiFi
Google Prepares iPhone Ad Options

Keyword Research, aimClear, Duluth, Minneapolis, Minnesota, MN

Keyword Research, aimClear, Duluth, Minneapolis, Minnesota, MN
Keyword Research 101, an article by aimClear’s Marty Weintraub on Internet marketing techniques. Located in Duluth and Minneapolis, Minnesota.

The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part Two)

The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part Two)
Though intrusive, cookie-type advertising technology is still able to be blocked, a new behavioral advertising technology on the front, however, began taking that option away from Internet users. Is tracking at the ISP level the future of online advertising or will users have the ability to opt-in at some point?

SEW Experts: Obama’s Link Strategy Fuels Election Victory

SEW Experts: Obama’s Link Strategy Fuels Election Victory

Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. In today’s link building column, “Obama’s Link Strategy Fuels Election Victory,” Sage Lewis looks at what we can learn about online marketing from studying presidential politics.

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Hotel Internet Marketing SEO Company Provides Solutions

Hotel Internet Marketing SEO Company Provides Solutions
A 2008 study by Ypartnership reports that more than 60% of all hotel revenue will start with hotel SEO and onli…

Keyword Research That Works Right The First Time

Keyword Research That Works Right The First Time
On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales, oriented keywords or driving maximum qualified use…

JP Morgan Lowers Search Ad Growth Estimates

JP Morgan Lowers Search Ad Growth Estimates

JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth is now 23.4% year-over-year, down from earlier projections at 27.4%. The forecast for 2008 is a dismal 17.3%, down from 25.5%.

Khan sees specific sectors as being hit harder than others, particulary travel, telecom, autos, and retail. Still, Khan expects search advertising to hold up better than display advertising.

What do you think of Khan’s revised projections?

Related Reading:
Online Advertising Networks Struggle As Industry Growth Slows
60% of Marketing Budgets Remain Unchanged by Economy

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