Search Engine Optimization Advertising Agencies are in Demand

Search Engine Optimization Advertising Agencies are in Demand
Internet advertising is undergoing tremendous growth, and, because of this, advertising agencies that specialize in online marketing are in high demand. The importance of having a well designed websit…

Looking for Holiday PPC Tips?

Looking for Holiday PPC Tips?

There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even worse. But you and your clients still have to make the best of things, so we’re here to help.

Search Engine Watch is offering a one-hour webcast, “How to Survive the Economic Meltdown & Succeed this Holiday Season,” taking place on Wednesday, November 19 at 1 p.m. EDT.

You’ll get some Holiday PPC campaign tips from Keith Hong, senior director of Clickable’s Assist and Customer Experience group (and former head of Ask.com customer management group). He’ll explain what you should already have done to prepare for success, and what you must do throughout the holiday season to adapt to volatile market and demand spikes. He’ll also offer some advice on how to stay calm and ensure success amidst this economic meltdown.

When times are tough, it’s even more important that you spend your marketing dollars efficiently. This SEW Webcast can help you learn how to do that.

Please sign up today.

Keyword Research, aimClear, Duluth, Minneapolis, Minnesota, MN

Keyword Research, aimClear, Duluth, Minneapolis, Minnesota, MN
Keyword Research 101, an article by aimClear’s Marty Weintraub on Internet marketing techniques. Located in Duluth and Minneapolis, Minnesota.

Myopic SEM vs. Foundation SEM - Gene Hackman Had It Right

Myopic SEM vs. Foundation SEM - Gene Hackman Had It Right
Before optimizing a website, you should consider whether you are simply masking underlying problems, or integrating your thoughts into a cohesive marketing strategy - from as broad a perspective as possible.

Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses

Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses

Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the ClickZ network, Search Engine Watch and the Search Engine Strategies conference series. Matt, who was formerly the global VP of marketing for the group, will oversee all non-editorial functions including sales, marketing and operations. He will report to Kevin Vermeulen, senior vice president.

Matt joined Incisive Media in 2006. Before that, he had served as vice president – sales, marketing and operations for PropertyRoom.com. He began his media career as a marketing manager for Pearson PLC.

McGowan holds a bachelor’s degree from Lafayette College and received his MBA from the University of Oxford. He will continue to be based in New York City.

In a press release, Vermeulen said, “We’re pleased that Matt will be leading the expansion of these fast-growing brands that are widely recognized as key resources for interactive marketers.”

Matt is well-known in the search industry. In addition to seeing him at Search Engine Strategies conferences and expos on several continents, he has also started moderating SES Webcasts, including the one last Friday with Bill Tancer of Hitwise.

John Connor Mulligan of SEO-PR interviewed Matt during SES New York 2008 — in Times Square. If you look closely, you’ll see a big shamrock in Matt’s lapel. Hmmmmm. Do you think, maybe, McGowan is a wee bit Irish?

Matt McGowan in Times Square, Day 1 SES NY 2008

RELATIVITY | BUSINESS TECHNOLOGY SOLUTIONS | WEB 2.0 MARKETING | WEB 2

RELATIVITY | BUSINESS TECHNOLOGY SOLUTIONS | WEB 2.0 MARKETING | WEB 2
Relativity, Inc Business Technolgy Solutions, Internent and Web 2.0 Marketing Solutions Firm Get our newly published videos, articles and reports in your email inbox weekly for

SEW Experts: Obama’s Link Strategy Fuels Election Victory

SEW Experts: Obama’s Link Strategy Fuels Election Victory

Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. In today’s link building column, “Obama’s Link Strategy Fuels Election Victory,” Sage Lewis looks at what we can learn about online marketing from studying presidential politics.

» Full story

Hotel Internet Marketing SEO Company Provides Solutions

Hotel Internet Marketing SEO Company Provides Solutions
A 2008 study by Ypartnership reports that more than 60% of all hotel revenue will start with hotel SEO and onli…

Free SEMNE Passes

Free SEMNE Passes
SEMNE (Search Engine Marketing New England) is offering High Rankings Advisor Newsletter subscribers 6 free passes to the November 18, 2008 networking event in Providence, RI featuring Nick Gerner from SEOmoz (one of the developers of the much talked about ‘Linkscape’ project).

JP Morgan Lowers Search Ad Growth Estimates

JP Morgan Lowers Search Ad Growth Estimates

JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth is now 23.4% year-over-year, down from earlier projections at 27.4%. The forecast for 2008 is a dismal 17.3%, down from 25.5%.

Khan sees specific sectors as being hit harder than others, particulary travel, telecom, autos, and retail. Still, Khan expects search advertising to hold up better than display advertising.

What do you think of Khan’s revised projections?

Related Reading:
Online Advertising Networks Struggle As Industry Growth Slows
60% of Marketing Budgets Remain Unchanged by Economy

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