How to Command If Your Market is Right For SEO Traffic

How to Command If Your Market is Right For SEO Traffic
Concentrating on a smaller or niche market within your business and the help of a Search Engine Optimization, or SEO company, are great options to generate targeted web traffic. Since most major marke…

Murdoch to Google: Drop Dead

Murdoch to Google: Drop Dead

Okay, so News Corp. Chief Executive Rupert Murdoch didn’t really tell Google to drop dead. That’s just an attention getting device like the classic headline in The Daily News back in the 1970s: “Ford to City: Drop Dead.”

What Murdoch did say in a Sky News interview today was that his company is considering blocking Google from being able to search its Web sites.

Murdoch said, “I think we will (block Google), but that’s when we start charging. We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story - but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

In the past, Google CEO Eric Schmidt has said, “In general these models (paid online content) have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity. So my guess is for niche and specialist markets … it will be possible to do it but I think it is unlikely that you will be able to do it for all news.”

If you want to watch the interview for yourself, check it out on YouTube — which, ironically, is an independent subsidiary of Google Inc.

Sky News - Interview with Rupert Murdoch

Now, would Google really “drop dead” if News Corp. blocked it from crawling its websites?

Bill Tancer, the General Manager, Global Research at Experian Hitwise, took a look at this question in a blog post entitled, “News Corp. Google-less?“

According to Hitwise data:

• On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25 percent of WSJ.com’s traffic.
• Over 44 percent of WSJ.com visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days.
• Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009. (via @Hitwise_US)
• The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.

So, maybe Murdoch should think twice before pulling the plug on 25 percent of WSJ.com’s traffic. Although the amount of traffic from social media like Facebook and Twitter is growing, it won’t offset the upstream traffic from Google and Google News.

Or, who knows, maybe the tables will be turned someday and we’ll read a headline like: “Google to Murdoch: Go Ahead, Make My Day.”

More Blogging Tips: Cooking with Gas

More Blogging Tips: Cooking with Gas
Yesterday I covered four great lessons we can learn about blogging from watching the movie Julie and Julia. I promised you a total of 11. So what can you do to make your blog memorable besides being passionate about your subject having a goal being reliable and finding your niche Keep reading….
Official Site: Microsoft Discover Business Productivity Online Suite. Watch the demo now.

Keyword Optimization

Keyword Optimization
A keyword determines the whole search engine optimization (SEO) project. The keyword is usually the topic or field of interest that the client wants to establish a niche in. Most of the time, …

Niche Search News: New Site for Car Search Space, iPhone App Search Sites Partner Up

Niche Search News: New Site for Car Search Space, iPhone App Search Sites Partner Up

Here’s a little vertical search news for your Friday afternoon. A new vehicle search site has entered the field. CarLocate.com. It features the typical car search filters: make, model, new, and used. Advanced search options include gas mileage, number of doors, price range, and color.

“We know that eight out of ten car buyers typically shop online for a vehicle before visiting a dealership,” said Nicole Case, general manager of CarLocate.com. “We built CarLocate.com from the ground up to optimize the search features on the site and to help consumers locate the car that best fits with what they want to buy. As a result, CarLocate.com can make the experience of locating a car simpler, easier, and more effective.”

Meanwhile, searching iPhone apps is a bigger pain than a flu shot, but sites about the ever-popular mobile apps keep trying to find ways to make it easier. The latest is , an iPhone app review site. They’re now using AppStoreHQ’s app search technology.

“It’s impossible for any iPhone website to review every available app. Believe me, we’ve tried,” said Barbara Holbrook, managing editor of AppCraver.com. “This database is a great way to help our readers find apps that we haven’t been able to review yet.”

What do you think of these vertical search efforts? Comment below.

Web 2.0 Stampede

Web 2.0 Stampede
“Underground Web 2.0 Marketer Is Finally Revealing How To Make $26,356 Per Month In Niche Markets By Getting A Stampede Of Highly Targeted Traffic Completely FREE Using Social

Apple Seeks to Improve App Search (Without Google?!)

Apple Seeks to Improve App Search (Without Google?!)

Say you’re searching the App Store on iTunes, but you can never find what you want. That’s because Apple, who has thus far stayed out of the search game, has enjoyed profits from iTunes despite a despicable search experience.

iPhone developers have had to get pretty creative to get the word out about their apps. (Full disclosure: I’ve marketed a couple of my husband apps and it ain’t easy.)

Now, things are getting easier if word from Apple Insider is true. According to the blog, Apple is asking developers to submit up to 255 characters containing keywords related to their app. The keywords will be used for searches conducted via the iPhone or iPod Touch devices. (If the iTunes desktop software is seriously left out of this update, it makes no sense to me.)

I’ve felt for a several months now that Apple should seriously look at getting involved in search. They’ve missed their chance with Yahoo! now that Microsoft sealed the deal, unless it unravels in an antitrust investigation (wink, wink).

Sounds like a job for Google CEO Eric Schmidt who currently sits on Apple’s board and maintains close ties with the White House. Last year, Google backed out of a deal with Yahoo!, which was clearly designed to keep Yahoo! from being bought by Microsoft’s initial acquisition offer. Google will no doubt lobby the DOJ in an attempt to kill the MSFT-YHOO deal.

In fact, they could potentially kill two birds with one stone. Since Google and Apple are themselves under antitrust scrutiny, Schmidt could agree to leave the Apple board in exchange for Apple doing a Yahoo! deal. While there would still remain Google’s large search market share open for antitrust regulators, Google hasn’t done anything to force their search on anyone and they can always just point the finger right back at Microsoft anyway.

I know this is a far-fetched conspiracy theory, but stranger things have happened. Besides, Google’s coming out with an OS and software giant Microsoft is going after search. There is enough of an argument for Apple to be pursuing search, creating three strong and innovative companies who compete across several niches.

Engage your Market with the Use of Social Media Marketing

Engage your Market with the Use of Social Media Marketing
It important for a company to identify which social outlet is going to give them the best return on both their time and investment. Mainstream sites offer a vast audience but sometimes it’s better to target niche social outlets and be a big fish in a small pond. Posting content in topically relevant niche social sites will also help you produce thematically related back links which will help your site build authority with search engines like Google, Yahoo and Bing. 

Domains and SEO

Domains and SEO
Domain names play a big role in the search engine optimization game. Many SEOs will not go into a market niche and dish out link investments until they catch a good domain name for the field. In this article I try to answer the question of what is considered a good domain and how domains affect SEO….
8KMiles: Cloudsource and Cut Costs Pay-as-you-go infrastructure and developers on demand. A freelancers paradise.

New Optimized Page vs. New Site -Advanced SEO Forum Thread of the Week

New Optimized Page vs. New Site -Advanced SEO Forum Thread of the Week
Forum member ‘taterchips’ (great name!) is interested in tackling a specific niche within their profession and was looking at the most effective way to play to that niche. Their question has to do with whether they should add a new page or section to their existing website or start a new website for this particular niche.

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