SEO / SEM - Search Engine Optimization & Search Engine Marketing

December 14, 2008 by admin  
Filed under Search Engine Optimisation

SEO / SEM - Search Engine Optimization & Search Engine Marketing
Salient Marketing is an Ottawa based web marketing firm specializing in search marketing (SEM), search engine optimization (SEO), keyword market research, web analytics and web

Free Link Exchange - Free Links - Add Your Link - Reciprocal Link

December 12, 2008 by admin  
Filed under Link Building - Link Exchange

Free Link Exchange - Free Links - Add Your Link - Reciprocal Link
Free link exchange - Link Exchange. Gain category specific - 100% relevant reciprocal link exchanges that will help you with your Search Engine Marketing efforts for FREE.

adCenter Offers $1000 in Free Clicks for SEMPO Members

November 25, 2008 by admin  
Filed under Search Engines

adCenter Offers $1000 in Free Clicks for SEMPO Members

Microsoft’s adCenter is launching a new offer for Search Engine Marketing Professional Organization (SEMPO) members: $1000 in free clicks. Campaigns created through the promotion will be placed on Live Search and the MSN portal. Those who wish to become SEMPO members to take advantage of the offer must join the organization by December 31, 2008.

“SEMPO members, both agency and corporate search marketers, represent some of the most knowledgeable and innovative search marketing leaders in the industry,” said Valerie Bolduc, senior global product marketing manager, Advertiser and Publisher Solutions, Microsoft. “Working with SEMPO provides Microsoft with the opportunity to engage and learn from the search marketing community, which enables us to enhance our products and offerings to better serve our mutual customers.”

SEMPO President Jeffrey Pruitt noted, “SEMPO’s continued growth is tied to the strong support of its sponsors. Microsoft has long been our lead sponsor and advocate on several fronts including the SEMPO Training Institute, as well as for special programs like the adCenter search advertising promotion. Our industry association greatly appreciates Microsoft’s strong commitment and ongoing participation.”

Related Reading:
SEMPO Institute to Develop Career Opportunities for Young Chicagoans
New SEMPO Chairperson Dana Todd Has Big Dreams for Organization
SEMPO Selects Officers for New Board of Directors

Free SEMNE Passes

November 9, 2008 by admin  
Filed under Advanced SEO

Free SEMNE Passes
SEMNE (Search Engine Marketing New England) is offering High Rankings Advisor Newsletter subscribers 6 free passes to the November 18, 2008 networking event in Providence, RI featuring Nick Gerner from SEOmoz (one of the developers of the much talked about ‘Linkscape’ project).

SEO Consultants Directory - Search Engine Marketing Companies

November 1, 2008 by admin  
Filed under Search Engine Optimisation

SEO Consultants Directory - Search Engine Marketing Companies
SEO Consultants Directory. Start your search here to find professional search engine optimization companies. The SEO Consultants Directory showcases a select group of 100 reviewed

Warren Buffett’s Subprime SEO

October 25, 2008 by admin  
Filed under Latest SEO News

Warren Buffett’s Subprime SEO
An examination of Warren Buffett’s role in Kirby Vacuum reminds us what to look for in a search engine marketing agency.

Beam me up, YouTube!

October 16, 2008 by admin  
Filed under Search Engines

Beam me up, YouTube!

On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at ‘The Peach Pit’.”

Hey, I’m not making this up. Go to the YouTube Blog and read it yourself.

Through a deal with CBS, YouTube is now offering “Star Trek,” “MacGyver,” and “Beverly Hills, 90210” to the 91 million viewers in the U.S. who watch 5 billion videos a month (54.8 videos per viewer). Yes, yes, comScore Video Metrix reports there are another 19.7 million viewers in the U.K who watch 1.4 billion videos a month on YouTube.com (72.4 videos per viewer). But, I’m sorry, I can’t find out how many there are in Canada.

Nevertheless, the YouTube Blog says, “These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer.”

Yes, yes, but what does this mean to search engine marketers?

The YouTube Blog adds, “As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads.”

Ah, ha! You knew there was a catch!

Still, in order to make it clear to viewers, YouTube has labeled all full-length videos with a Film Strip symbol so they’ll know what kind of content they’re choosing to watch and what type of ads they might see.

I can’t wait to share this news with Matt Bailey, the founder of SiteLogic. My business partner, Jamie O’Donnell, talked with Matt about Trekkie lore and web analytics at SES San Jose 2008. Matt was the first to analyze “the Red Shirt Phenomenon.” (As any die-hard Trekkie knows, if you are wearing a red shirt and beam down to the planet with Captain Kirk, you’re gonna die.) But, check out the YouTube video below to hear Matt’s analysis for yourself.


Measuring Web 2.0 with Star Trek - & SiteLogic’s Matt Bailey

By the way, Matt Baily will be teaching one of the Search Engine Marketing Training Workshops at SES Chicago 2008. It’s the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness, which will be held on Friday, Dec. 12, 2008.

To prepare you for Matt’s workshop, here are some basic stats:
The Enterprise had a crew of 430 during its five-year mission (although, the show was only on the air for 3 years). In the 80 episodes that were produced, 59 crewmembers were killed, which represents 13.7% of the crew. So, that’s what Matt uses as the overall “conversion rate.”

Heck, I can’t explain it as well as he does. So, watch the video interview above — read his article over on the ClickTracks site — or prepare to be amazed during his workshop at SES Chicago.

Strategic Internet Marketing: Get Top 10 Rankings on Google and Yahoo!

September 26, 2008 by admin  
Filed under Search Engine Optimisation

Strategic Internet Marketing: Get Top 10 Rankings on Google and Yahoo!
Search engine marketing specialist in San Diego, California offers web site promotion SEO services: search engine marketing (SEM), search engine optimization (SEO), content

Search Engine Marketing (SEM) Is The Effective Online Marketing - Best Syndication

September 5, 2008 by admin  
Filed under Blogs And Blogging

Search Engine Marketing (SEM) Is The Effective Online Marketing - Best Syndication
Launching a website doesn’t suffice its function as there a lot more to it. In order to expand your business and reach the customers and buyers all around the globe one needs to have a mass approach tool. An official website of your company is the