Yahoo! Search BOSS Enables Key Terms
November 20, 2008 by admin
Filed under Search Engines
Yahoo! Search BOSS Enables Key Terms
Yahoo! Search BOSS is now allowing developers to use a feature called Key Terms. The feature is derived from technology that is used in Search Assist.
Yahoo! says developers can use Key Terms to create refinement terms for their own search applications as well as creating semantic analysis or new relevancy models.
In releasing Key Terms, Yahoo! is introducing a new universal parameter: “view.” The Yahoo! Search blog gave the following example for a search for the new President-elect:
Myopic SEM vs. Foundation SEM - Gene Hackman Had It Right
November 14, 2008 by admin
Filed under Latest SEO News
Myopic SEM vs. Foundation SEM - Gene Hackman Had It Right
Before optimizing a website, you should consider whether you are simply masking underlying problems, or integrating your thoughts into a cohesive marketing strategy - from as broad a perspective as possible.
Free SEMNE Passes
November 9, 2008 by admin
Filed under Advanced SEO
Free SEMNE Passes
SEMNE (Search Engine Marketing New England) is offering High Rankings Advisor Newsletter subscribers 6 free passes to the November 18, 2008 networking event in Providence, RI featuring Nick Gerner from SEOmoz (one of the developers of the much talked about ‘Linkscape’ project).
Even Semel’s Daughter Prefers Google
November 7, 2008 by admin
Filed under Search Engines
Even Semel’s Daughter Prefers Google
An interesting story about former Yahoo CEO Terry Semel’s daughter who is being sued for an alleged assault - she asked “don’t you know who I am? Google me you dumb f–k”, according to TMZ.com.
“In a lawsuit filed yesterday in L.A. County Superior Court, Jaroslaw Jarczok claims he was working security last August at 4:00 AM at PURE Nightclub when Courtenay (Semel) was “quite intoxicated due to alcohol and/or chemical or other substances.” He claims she got all foul-mouthed on him,” TMZ reported.
SEW Experts: The Organic and Paid Balancing Act
October 28, 2008 by admin
Filed under Search Engines
SEW Experts: The Organic and Paid Balancing Act
As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. In today’s SEM agency issues column, “The Organic and Paid Balancing Act,” William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
October 12, 2008 by admin
Filed under Search Engines
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire column, “Is Your SEM Truly Looking at Search Holistically?,” Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
Strategic Internet Marketing: Get Top 10 Rankings on Google and Yahoo!
September 26, 2008 by admin
Filed under Search Engine Optimisation
Strategic Internet Marketing: Get Top 10 Rankings on Google and Yahoo!
Search engine marketing specialist in San Diego, California offers web site promotion SEO services: search engine marketing (SEM), search engine optimization (SEO), content
SEW Experts: Could Social Media Be the Google Killer?
September 20, 2008 by admin
Filed under Search Engines
SEW Experts: Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could Social Media Be the Google Killer?,” Frank Watson and Chris Boggs wonder if the ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.
SEW Experts: YouTube-ery: Online Videos as Learning and Marketing Tools
September 13, 2008 by admin
Filed under Search Engines
SEW Experts: YouTube-ery: Online Videos as Learning and Marketing Tools
YouTube is user-generated content at its best…and worst. Everyone in the world with a video camera — or just a Web cam and microphone — can be part of the nebulous social monster that is YouTube. In today’s SEM.edu column, “YouTube-ery: Online Videos as Learning and Marketing Tools,” Ron Jones looks at what this that mean for educators and marketers.
Search Monitor Launches Geo-Targeted Ad Monitoring of Competitors, Trademarks, and Affiliates
September 10, 2008 by admin
Filed under Search Engines
Search Monitor Launches Geo-Targeted Ad Monitoring of Competitors, Trademarks, and Affiliates
Tools to monitor your brand or your competition have become an important part of an SEMs arsenal. Search Monitor has been working hard to provide the latest tools for our industry and just announced the launch of geo-targeted monitoring.
“Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many thers. Monitoring can be conducted in English or in the language native to each country,” their press release stated.
Search Monitor covers
1. Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
2. Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
3. Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy
requirements or restrictions, and landing page copy requirements or restrictions.