SEW Experts: The Organic and Paid Balancing Act

SEW Experts: The Organic and Paid Balancing Act

As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. In today’s SEM agency issues column, “The Organic and Paid Balancing Act,” William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.

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SEW Experts: Is Your SEM Truly Looking at Search Holistically?

SEW Experts: Is Your SEM Truly Looking at Search Holistically?

To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire column, “Is Your SEM Truly Looking at Search Holistically?,” Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.

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Affect of a Domain Name on Search Results - Advanced Forum Thread

Affect of a Domain Name on Search Results - Advanced Forum Thread
Forum member ‘wassim’ asks if a domain name affects the search results, and if so, how much effect does it have?

What is Search Engine Optimization and Why is it Necessary?

When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These ‘answers’ are your search results and the pages which contain these are the SERP or Search Engine Result Pages.

Now, consider the many times that Read more