Keyword Difficulty vs. Size of Domain

Keyword Difficulty vs. Size of Domain
You might wonder when it comes to competitive keywords does Google prefer ranking big domains This question can be answered by taking a close detailed look at the relationship between keyword difficulty and the size of the domain. The result of this study is important because it will lead us to a deeper understanding of the behavior of Google s ranking algorithm when it comes to ranking competitive keywords in relation to both small and large domains ….
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WordPress Database Tutorial: Security, Backup and Efficiency Tips

WordPress Database Tutorial: Security, Backup and Efficiency Tips
WordPress is currently the most important open source website publishing software. It has diverse applications ranging from self-publishing content blogging to acting as a full-fledged content management system. Yet only a few tutorials give serious emphasis to the WordPress database which is the core of WordPress operations. This tutorial seeks to remedy this situation….
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Assessing DMOZ: A Quality Review

Assessing DMOZ: A Quality Review
DMOZ is the most popular directory among search engine marketers and professionals. This is because of its reputation for being a quality directory the directory s age its authority among search engines and the most important of all the fact that it s free. But is this popularity and reputation deserved …
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Google Dashboard: An Overview

Google Dashboard: An Overview
Google s new service is designed to help those concerned about their privacy online to track what the search engine knows about them. It s good to have a central place from which to use its services but it s making a lot of people nervous. Keep reading to find out why….
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How to Effectively Monetize Your WordPress Blog for Better CTR

How to Effectively Monetize Your WordPress Blog for Better CTR
Monetizing a blog effectively involves more than just plopping some ad code into your WordPress blog and waiting for clicks. Unfortunately many beginning WordPress bloggers fail to monetize their blog correctly and don t ever see any real revenue. If you receive any amount of traffic to your blog it is capable of making money. The keys to getting the most from each and every visitor that visits your site are to optimize your ad placements choose the correct ad network s and or products to promote and continue to provide useful content to your readers….
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Testing SEO Landing Pages and Improving Conversion

Testing SEO Landing Pages and Improving Conversion
Testing has become a key online marketing discipline for increasing conversion rates and getting more out of search pay per click traffic. There are several books on the topic along with specialized software programs and companies that do nothing but help improve conversion rates through testing. If you think you need to start doing some tests yourself you re probably right keep reading….
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Google Adds Voice Search to iPhone Search Application

Google Adds Voice Search to iPhone Search Application

Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today.

Users will be able to speak their questions into the phone. The speech is recorded and sent to Google servers which will try to understand the recording and find the answer via Google’s search engine.

One of the cool parts of the app is that it will use the iPhone accelerometer to know when a user has raised the phone to their ear. For the iPhone-less, the accelerometer senses motion. There’s a bunch of games that use this feature for their apps. So if you ever see an iPhone user making weird motions, that’s why.

The update wasn’t yet available in my iTunes, but I’m looking forward to checking it out when it is.

Oh, I should mention that Google isn’t the first to bring voice search to mobile. Microsoft and Yahoo already have brought voice search to some devices. But a search in the iTunes store didn’t reveal anything else that was a solid voice search app (not that Apple’s iTunes search is the best).

Related Reading:
Google Updates Search Results for iPhone
Google’s My Location Now with WiFi
Google Prepares iPhone Ad Options

IAB Unveils New Workflow Improvement Initiatives

IAB Unveils New Workflow Improvement Initiatives

The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices.

Here they are:

• E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information between advertising agencies and media companies. Beta testing partners will be implementing and refining this solution throughout 2009.
• Interactive Advertising Workflow Best Practices, a document that provides comprehensive process recommendations to agencies and publishers for improved communications and efficient operations throughout the entire lifecycle of an advertising campaign. The document’s best practices focus on how to improve the management of advertising accounts by decreasing discrepancies, campaign set-up errors and billing cycles between advertising agencies and publishers. www.iab.net/workflow
• Digital Video Ad Serving Template (VAST), an XML-based solution designed to standardize communication between digital video players and servers. VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags
• Ad Load Performance Best Practices, a document that details how agencies and publishers should develop and serve digital advertising campaigns to reduce load time for ads and improve their performance. www.iab.net/adload
• Best Practices for Rich Media Ads in Asynchronous Ad Environments, a solution that establishes a standard set of rich media implementation rules for rich media ad vendors, creative development teams, and publishers when serving ads into dynamic environments.

“These initiatives will revolutionize our industry by improving efficiencies in the interactive business—which means growth for publishers, for agencies and for marketers who will now reach their customers even more effectively,” said Randall Rothenberg, President and CEO of the IAB.

What do you think of these initiatives? Let us know in the comments.

Related Reading:
Internet Advertising Up 15.2% for the First Half of 2008
Online Publishers Turning to Ad Networks to Sell Unused Inventory

Search Engines and How They Work

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. Read more