Outsourcing Content Creation

Outsourcing Content Creation
Content is an essential part of search engine optimization and a key to link building and visitor retention. Both search engine spiders and visitors thirst for new articles. Satisfying both is not an easy task as it requires time and some experience in the industry about which you re writing. If you can t meet this challenge yourself you might consider hiring freelance writers to do it for you. This article will tell you what you need to know to find the right writers and keep from getting burned….
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Critical Components of optimizing a site

Critical Components of optimizing a site
Critical Components of optimizing a site: Each of the following components is critical pieces to a site’s ability to be crawled, indexed, and ranked by search engine spiders. When properly u…

How to Drive Search Engine Spiders to Your Website

How to Drive Search Engine Spiders to Your Website
Search engine optimization (SEO) is the process of learning and understanding the search engines and their indexing algorithm in and changing or designing a web site to rank high on user search…

Digg Says Diggbar is SEO Friendly (But You Can Still Block It If You Want)

Digg Says Diggbar is SEO Friendly (But You Can Still Block It If You Want)

When Digg launched the Diggbar last week, it seemed to follow a trend that social media and bookmarking is taking. But for most, there was just one problem: in the URL box in your browser is a tiny URL created by Digg instead of the full URL of the site. Naturally, SEO concerns over PageRank and canonical issues arose.

Digg is responding with this:

Prior to launching the DiggBar, we reached out to Google and SEO experts to ensure we adhered to the leading best practices, as we framed and linked directly to source content via the DiggBar. This process involved gathering feedback from publishers to ensure the execution was as content-provider-friendly as possible. We took several steps to ensure that search engines continue to count the original source, versus registering the DiggBar as new content. We include only links to the source URLs on Digg pages to allow spiders to see the unmodified links to source sites. These links are overwritten to short URLs in JavaScript for users who have this preference.

We launched a few additional updates early this week to address some lingering concerns in the SEO and publishing communities around the infamous (and sometimes mysterious) search engine ‘juice’. We always represent the source URL as the preferred version of the URL to search engines and use the meta noindex tag to keep DiggBar pages out of search indexes. For those of you interested in the technical details, we also include link rel=”canonical” information to indicate that the original URL is the real (canonical) version. Additional URL properties, like PageRank and related signals, are transferred as well. This is recommended by Google, Ask.com, Microsoft and Yahoo!.

There’s also been some discussion about how traditional web analytics and panel based companies like Quantcast, Compete, Nielson and Comscore track shortened URLs. While we don’t claim to represent any specific methodology, we’ve reached out to Comscore and Nielson and they both confirmed that publisher traffic statistics won’t be impacted by the DiggBar implementation. Also, any quantitative tag employed by Quantcast, Compete and Comscore’s new hybrid methodology will also register the source as the page view.

Still, there are those who are not BiggFans of the DiggBar. Take John Gruber over at Daring Fireball, for example. He’s shared a code that blocks the DiggBar.

I’m not a big Digg user myself, but I do use StumbleUpon and, of course, click on links from Twitter, and have been coming across the DiggBar. It comes across as not really wanting to share information and/or network, they just wanted a Digg.

What do you, dear reader, think of the DiggBar? Do you trust Digg or will you go Gruber’s route? Let us know in the comments.

How To Rank Flash Websites Well

How To Rank Flash Websites Well
If your website homepage is totally in flash, it’s like there’s no content for spiders. They cannot read content in images or flash.

So if you have an intro video before, that visitors have…

Links and More SEO Tips for Beginners

Links and More SEO Tips for Beginners
Welcome to the second part of a two-part article that strives to give an overview of search engine optimization for beginners. In the previous article we explained the limitations of search engine spiders the importance of good content and frequent updates and how to use keywords. In this article we ll start by focusing on links….
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Flash and SEO: Like Oil and Water

Flash and SEO: Like Oil and Water
While most companies want to revamp their websites with elements of both Flash and SEO, this is unlikely to achieve the desired SEO results. With a site built in Flash, there is only one potential entry page, text is harder for spiders to decipher, and the actual content on pages is lessened. Ultimately, the combination of Flash and SEO can be like oil and water — individually useful but hard to mix.

An Introduction To Advanced SEO Techniques

This website is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Read more

Search Engines and How They Work

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. Read more