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At SES London 2010, there was an unconventional session held at the bar of the Hilton London Islington Hotel entitled “Black Hat/White Hat Unconferenced.” As you can see from the photo below, more than 200 people crammed into a space that could comfortably accommodate about 20.
Testing Keyword Use in Title Tag as a Google Ranking Factor This is the second part of a three-part tutorial that examines and verifies ranking factors for the Google search engine. If you want to make sure that your SEO efforts for your web site will be meaningful and give it greater visibility in the most popular search engine keep reading…. Download a Free Trial of Windows 7 Reduce Management Costs and Improve Productivity with Windows 7
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A couple of days ago, YouTube announced that it was going to begin testing movie rentals starting today with movies from the Sundance Film Festival. Well, Heather Dougherty, the Director of Research at Experian Hitwise has taken a look at how 10 million US Internet users interact with more than 1 million websites and shared these findings with Search Engine Watch readers: * Last week, YouTube ranked 6th among all websites in the US and visitors spent an average of 25 minutes and 25 seconds with the website. * YouTube ranked second behind Momo Mesh for websites that receive traffic from the search term ‘movies online’ for the 12 weeks ending January 16, 2010. * Last week, among all of the search terms that drove traffic to YouTube, 2179 included the word ‘movie’ or ‘movies’, although 291 also included the word ‘free’. * There are many competitors to the new service offering from YouTube including NetFlix, Apple and Amazon. However, in general, NetFlix has become synonymous with movie rentals online and appeared three times in the top ten search term variations of ‘movie rentals’ for the 12 weeks ending January 16, 2010.
So, pass the popcorn. Tonight, I’m going to watch “Old fangs,” one of the short films debuting at the Sundance Festival that you can watch for free in the YouTube Screening Room. Then, I’m going to check out one of the feature films. Maybe “Nowhere boy,” which chronicles John Lennon’s difficult teenage years in Liverpool during the 1950s, before the world changed John, and before John changed the world.
comScore has just released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
More than 131 billion searches were conducted worldwide in December 2009, a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute.
The U.S. represented the largest search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion.
Google sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google sites achieved a 58-percent increase in search query volume over the past year. comScore didn’t report what percentage of worldwide searches were conducted on Google and YouTube separately, just Google sites in combination. But according to comScore qSearch, YouTube accounted for close to 28 percent of the expanded search queries conducted in the U.S. on Google sites in November 2009.
Yahoo! sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing.
Google News is like kudzu, which is known as “the vine that ate the South” because of its out-of-control growth in the Southeastern United States. Although I’m from New England, friends like Stacy Williams of Prominent Placement, which is headquartered in Atlanta, tell me that kudzu is called the “mile-a-minute vine” in her neighborhood.
According to the Nielsen Company, there were 15,895,000 unique visitors to Google News U.S. in November 2009, and 4,817,000 to Google News France, 3,082,000 to Google News U.K., 2,727,000 to Google News Germany, 2,424,000 to Google News Spain, and 2,328,000 to Google News Italy that month.
According to comScore, there were 99,761,000 unique visitors to Google News worldwide in November 2009, and 21,216,000 to Google News U.S., 8,020,000 to Google News France, 5,567,000 to Google News U.K., 4,481,000 to Google News Canada, 4,461,000 to Google News Germany, 3,066,000 to Google News Spain, and 2,981,000 to Google News Italy.
Although they used different sample sizes and research methodologies, both market research firms report that the audience for Google News is huge.
According to Google News, “We have more than 40 regional editions of Google News in many different languages.” But when I count the full list of available editions, I find 71.
Well, 71 is “more than 40.” But you get the feeling that even the folks at Google News can’t keep up with its kudzu-like growth.
If you check Newsknife, you’ll see that the folks there are working overtime to keep up, as well. On January 2, 2010, Newsknife reported, “During 2009, we sighted 2501 sites there for the first time, bringing our total to 11,742 sites.” That’s a long, long way from the 4,000 news sources that Google News started with in September 2002.
Well, Fast Flip is now available on the Google News homepage. And five dozen publishers, including include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report are included.
So, what does all this mean to marketers?
Like any rapidly changing field, the spread of Google News and its recent mutations represent an opportunity or a threat to marketers. If you want to know just how big an opportunity or threat it is, then ask your PR people, “What are you doing differently today than you were in September 2002 when Google News was launched?”
If they have a good answer, then ask, “What are you doing differently today than you were in May 2007 when Google launched universal search?”
And if they have a good answer, then ask, “What are you doing differently today than you were in June 2009 when Google News and YouTube teamed up to help news publishers build a bigger audience for their video content?”
I had to face similar questions last week as the special guest of Sam Whitmore’s Media Survey (SWMS). Whitmore knows all about press release optimization and universal search. He wanted to know if there was any “new news” to share with his subscribers, who are tech PR pros.
No I can’t share my entire presentation, because you need to be a SWMS subscriber to see and hear that. But Whitmore, who was a colleague of mine at Ziff-Davis back in the 1990s, did agree to provide the last eight minutes of our editorial teleconference for free to Search Engine Watch Blog readers.
So, check it out for yourself. And if you think your PR people should know about this stuff, then email them a link to this post. Or, write about it in your own CMO blog. Or check out the chicklets below and Stumble It, Add to del.icio.us, or Tweet it on Twitter.
But make sure your PR people get the message. The times they are a-changin’ — and public relations need to change at the same rapid pace as Google News.
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