SEW Experts: The Organic and Paid Balancing Act
October 28, 2008 by admin
Filed under Search Engines
SEW Experts: The Organic and Paid Balancing Act
As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. In today’s SEM agency issues column, “The Organic and Paid Balancing Act,” William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.
Increase Visibility Ranked #1 for Organic Optimization and for Reputation Management
September 11, 2008 by admin
Filed under Blogs And Blogging
Increase Visibility Ranked #1 for Organic Optimization and for Reputation Management
Increase Visibility, a prominent search engine optimization and marketing company has been awarded the September 2008 #1 ranking for organic optimization and for reputation management by TopSEOs.com, a primary independent source for evaluating internet marketing companies. While looking for the best candidates, TopSEOs.com contacted over 50 of Increase Visibility’s clients and gathered …
Search Monitor Launches Geo-Targeted Ad Monitoring of Competitors, Trademarks, and Affiliates
September 10, 2008 by admin
Filed under Search Engines
Search Monitor Launches Geo-Targeted Ad Monitoring of Competitors, Trademarks, and Affiliates
Tools to monitor your brand or your competition have become an important part of an SEMs arsenal. Search Monitor has been working hard to provide the latest tools for our industry and just announced the launch of geo-targeted monitoring.
“Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many thers. Monitoring can be conducted in English or in the language native to each country,” their press release stated.
Search Monitor covers
1. Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
2. Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
3. Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy
requirements or restrictions, and landing page copy requirements or restrictions.
Make Sure You Avoid Unethical SEO Practices
Let’s be objective for a moment. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has the potential to provide for you. The main reason you have a website is so that others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely. Read more