Election Tools from Google, Yahoo, Microsoft, and AOL
November 3, 2008 by admin
Filed under Search Engines
Election Tools from Google, Yahoo, Microsoft, and AOL
I’m sure I don’t have to remind you that election day is next Tuesday. Whether you’re observing or you’re breaking out the campaign gear for some hardcore get out the vote effors this weekend, here are some tools to help you keep up with the news and your efforts:
Google Earth
You can download a KML file that lets you search results from past elections, since 1980. The data is broken down and can show you how different regions of the country voted - even by county. I used to work as a political consultant, and let me tell you - this kind of data is heavily relied on. It’s a bit of a late release for campaigns, who already have this data. But it’s great for political junkies.
Google News
Trying to remember what a candidate said on an issue? Just type their name into Google News. If Google has indexed a quote by that person, it will appear on top of the search results in the one box.
Google Mobile
Want to know your precinct location? The Google Mobile team has created a special tool just for that purpose. Go to m.google.com/elections on your mobile phone, type in your address and you’ll be directed to your precinct.
The tool did not point me to early voting locations, which in my state are not the same as Election Day precinct locations.
As cool as that is, always verify with your local elections office. Google even helps you do that. They have a box where you enter your state’s abbreviation, and it will pull up relevant links to voting information.
Yahoo Elections Hub and Political Dashboard
Yahoo makes the most of its successful portal platforms with its Elections Hub and Political Dashboard. The dashboard is a super slick map showing the latest poll results. Hopefully they update it with real time results on election night. I can totally see myself keeping the dashboard open while watching results come in on the tv.
Microsoft Live Search xRank
xRank, Live Search’s buzz tool, has a politician section. It’s no surprise that the Rep and Dem presidential and vice presidential candidates take the top 4 spots today. The rest of the top 20 is filled with senate and gubernatorial races, with Hillary Clinton and George Bush thrown in for good measure.
MSN Election Live Q&A
Q&A is Live Search’s answer product, and over at the MSN Election Guide, you can find the Election Live Q&A. It’s pretty straightforward. You can ask and answer questions about the election in real time.
AOL Elections Toolbar
AOL has a toolbar for IE and Firefox that can keep you up to date with election news. If you like to surf the net while watching TV - this could be an ideal toolbar for you come Tuesday night.
Well, hopefully that’s enough to keep you busy and up to date.
Got any tools to share? Leave your suggestions in the comments.
Related Reading:
Obama is Winning the Internet War
ChaCha Selected by Rock the Vote for Mobile Answers
Google’s “In Quotes” Search Helps the Spin Go Round and Round
September 30, 2008 by admin
Filed under Search Engines
Google’s “In Quotes” Search Helps the Spin Go Round and Round
Just in time for the debates (whenever they happen), Google has released a political search engine called “In Quotes.” The search engine helps people find what John McCain or Barack Obama have said about a variety of issues. (For elections in Canada, India, or the UK, see the drop-down menu in the top right hand corner.)
Sad but true, elections are often won and lost on one-liners, whether they be gaffes or zingers. Now, “In Quotes” will help passionate politicos perpetuate the sound bites fast and furious.
Interestingly enough, the “quotes” that appear on the front page are already soundbites culled by reporters. It would be a little more helpful if the search results provided excerpts from speeches posted on the candidates’ websites so that people could (finally) start investigating the context of what was said.
Related Reading:
John McCain Outspending Barack Obama in Search Engine Advertising
Obama v. McCain in Online Display Ads, Video Views, and Searches
Is John McCain or Barack Obama Winning the YouTube Vote?
Can Google Predict the Next President?
Ballmer on Google-Microsoft Competition
September 28, 2008 by admin
Filed under Latest SEO News
Ballmer on Google-Microsoft Competition
While Google is currently celebrating its tenth birthday with an unprecedented charity event and keeps rolling out new features every day — the latest being Google Moderator, a tool that applies Digg-like rankings to meetings, allowing attendees to vote on what questions will be asked — Steve Ballmer, Microsoft CEO, spoke yesterday about the future of Microsoft and how they will focus on the competition against Google in the next few years.
Searching Rich Media at TechCrunch50
September 15, 2008 by admin
Filed under Search Engines
Searching Rich Media at TechCrunch50
Video search has been a key topic at the TechCrunch50 show in San Francisco. Lots of newly launched companies presented (kind of like DEMO minus the payola). In a “rich media” grouping of companies, the proverbial challenge of making images and video searchable kept coming up.
Presenting companies were
• VideoSurf: video search
• GazoPa: image search
• Fotonauts: image search
• Bojam: online music collaboration (like garage band in the cloud)
On the panel of judges was Bradley Horowitz who was a key part of Yahoo’s acquisition of Flickr back in 2005. Now he in charge of Google Gadgets and recently oversaw the integration of facial recognition software in Picassa.
“For a number of years I worked at MIT on image recognition technology and the first time I saw Flickr, I wanted to rip up my diploma,” he said from the stage. “It turns out humans are very good at this. You don’t need a hyper-technical solution. It can sometimes be the activity around the video, not the content in the video that defines relevance.
This point underscores many of the companies walking different lines between algorithmic solutions and user interaction/tagging in order to solve this longstanding indexing issue.
For the sake brevity, I’ll just talk about the best one I saw — San Mateo, Calif based video search engine VideoSurf. CEO Lior Delgo agrees that users should be brought into the mix but asserts that relying on this alone is flawed.
The company still got Horowitz’ vote for its underlying technology, which includes a great deal of intellectual property around visual recognition. This is paired with some social features that together make it a viable choice for video search over and above existing engines like Truveo and Blinkx.
The technology essentially goes beyond the voice recognition, meta data, and surrounding content that many existing sites rely on, and instead tags each frame with more granular information. This includes character names in popular shows and other things that are more contextually relevant and likely as search terms. Relevancy is weighed on frequency of these keywords, click throughs and a few other factors.
This could also be the right time for this technology, given the expanding corpus of video being brought online. This isn’t just the long tail YouTube ranks but head content that will get more search queries such as network shows on sites like Hulu. Lots more to the nuts and bolts, and it’s clear video search will continue to be a tough nut to crack. But this will be one to watch.
I hope to dive deeper in a column later this month on this and the many other search related companies here — including a social network for bird watchers (seriously).
Defining Page Rank Based On Popularity
June 26, 2008 by admin
Filed under Advanced SEO
The web search technology offered by Google is often the technology of choice of the world’s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers. Read more


