Google partners with Dish Network for TV Search
March 17, 2010 by admin
Filed under Latest SEO News
Google partners with Dish Network for TV Search
Google is testing a new television programming search service with Dish Network Corp according to the Wall Street Journal. The service will run on TV set-top boxes and will allow users to find shows as well as videos from Google’s YouTube. It will also lets users to personalize a line of shows, according to the report. Companies [...]
Google Brings Click to Call to Mobile Ads
January 31, 2010 by admin
Filed under Search Engines
Google Brings Click to Call to Mobile Ads
If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google’s mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user – and will contain the appropriate phone number.
In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it’s done so you’ll know what to do when you’re in AdWords:
Hulu, YouTube Among Video Sites to Live Stream State of the Union
January 28, 2010 by admin
Filed under Search Engines
Hulu, YouTube Among Video Sites to Live Stream State of the Union
Tonight, at 9pm EST, President Obama will give his second State of the Union address. For those unfamiliar with American politics, this is an annual speech given by the sitting President addressing the current state of U.S. affairs and his plan for the future.
You can catch the speech online at many sites. Here’s a list:
WhiteHouse.gov
Hulu
YouTube
Ustream (CBS coverage)
CNN
C-SPAN
What other sites are streaming the State of the Union live tonight? Leave the links in the comments section below.
Pass the popcorn; YouTube is launching movie rentals
January 27, 2010 by admin
Filed under Search Engines
Pass the popcorn; YouTube is launching movie rentals
Image by SESConferenceSeries via Flickr
A couple of days ago, YouTube announced that it was going to begin testing movie rentals starting today with movies from the Sundance Film Festival. Well, Heather Dougherty, the Director of Research at Experian Hitwise has taken a look at how 10 million US Internet users interact with more than 1 million websites and shared these findings with Search Engine Watch readers: * Last week, YouTube ranked 6th among all websites in the US and visitors spent an average of 25 minutes and 25 seconds with the website. * YouTube ranked second behind Momo Mesh for websites that receive traffic from the search term ‘movies online’ for the 12 weeks ending January 16, 2010. * Last week, among all of the search terms that drove traffic to YouTube, 2179 included the word ‘movie’ or ‘movies’, although 291 also included the word ‘free’. * There are many competitors to the new service offering from YouTube including NetFlix, Apple and Amazon. However, in general, NetFlix has become synonymous with movie rentals online and appeared three times in the top ten search term variations of ‘movie rentals’ for the 12 weeks ending January 16, 2010.
So, pass the popcorn. Tonight, I’m going to watch “Old fangs,” one of the short films debuting at the Sundance Festival that you can watch for free in the YouTube Screening Room. Then, I’m going to check out one of the feature films. Maybe “Nowhere boy,” which chronicles John Lennon’s difficult teenage years in Liverpool during the 1950s, before the world changed John, and before John changed the world.
Nowhere Boy Official Movie Trailer 2009
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comScore says global search market grew 46 percent in 2009
January 25, 2010 by admin
Filed under Search Engines
comScore says global search market grew 46 percent in 2009
Image by SESConferenceSeries via Flickr
comScore has just released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
More than 131 billion searches were conducted worldwide in December 2009, a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute.
The U.S. represented the largest search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion.
Google sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google sites achieved a 58-percent increase in search query volume over the past year. comScore didn’t report what percentage of worldwide searches were conducted on Google and YouTube separately, just Google sites in combination. But according to comScore qSearch, YouTube accounted for close to 28 percent of the expanded search queries conducted in the U.S. on Google sites in November 2009.
Yahoo! sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing.
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VEVO Starts Off with a Bang; Over 35 Million Visitors the First Month
January 21, 2010 by admin
Filed under Search Engines
VEVO Starts Off with a Bang; Over 35 Million Visitors the First Month
VEVO is a new online entertainment network started by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube. The site launched December 8th.
And what a first month VEVO had. In December alone, VEVO saw 35,395,000 unique visitors according to comScore.
“We are thrilled that the VEVO Network, which is still in its infancy, has debuted at the top of the comScore rankings for unique visitors across the Entertainment-Music category in the U.S.,” said Rio Caraeff, President and CEO, VEVO.
Music videos from artists such as Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears, Taylor Swift and Young Money appear on the site.
“The interest and enthusiasm our users have shown has been both gratifying and inspiring. We are also proud to deliver such strong traffic results straight out of the gate to our content and marketing partners, which solidify their early belief in the VEVO vision. We listen very closely to all of our partners and fans, and have been incorporating their feedback to continue to improve upon the VEVO experience,” concluded Caraeff.
The other networks in the top 5 for the entertainment-music category on comScore were MySpace Music, AOL Music, Warner Music and MTV Networks Music.
Google News keeps spreading as rapidly as kudzu
January 15, 2010 by admin
Filed under Search Engines
Google News keeps spreading as rapidly as kudzu
Image by SESConferenceSeries via Flickr
Google News is like kudzu, which is known as “the vine that ate the South” because of its out-of-control growth in the Southeastern United States. Although I’m from New England, friends like Stacy Williams of Prominent Placement, which is headquartered in Atlanta, tell me that kudzu is called the “mile-a-minute vine” in her neighborhood.
According to the Nielsen Company, there were 15,895,000 unique visitors to Google News U.S. in November 2009, and 4,817,000 to Google News France, 3,082,000 to Google News U.K., 2,727,000 to Google News Germany, 2,424,000 to Google News Spain, and 2,328,000 to Google News Italy that month.
According to comScore, there were 99,761,000 unique visitors to Google News worldwide in November 2009, and 21,216,000 to Google News U.S., 8,020,000 to Google News France, 5,567,000 to Google News U.K., 4,481,000 to Google News Canada, 4,461,000 to Google News Germany, 3,066,000 to Google News Spain, and 2,981,000 to Google News Italy.
Although they used different sample sizes and research methodologies, both market research firms report that the audience for Google News is huge.
According to Google News, “We have more than 40 regional editions of Google News in many different languages.” But when I count the full list of available editions, I find 71.
Well, 71 is “more than 40.” But you get the feeling that even the folks at Google News can’t keep up with its kudzu-like growth.
If you check Newsknife, you’ll see that the folks there are working overtime to keep up, as well. On January 2, 2010, Newsknife reported, “During 2009, we sighted 2501 sites there for the first time, bringing our total to 11,742 sites.” That’s a long, long way from the 4,000 news sources that Google News started with in September 2002.
We’ve reported on the advent of YouTube News, Google Fast Flip, and Living Stories at Google News.
Well, Fast Flip is now available on the Google News homepage. And five dozen publishers, including include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report are included.
So, what does all this mean to marketers?
Like any rapidly changing field, the spread of Google News and its recent mutations represent an opportunity or a threat to marketers. If you want to know just how big an opportunity or threat it is, then ask your PR people, “What are you doing differently today than you were in September 2002 when Google News was launched?”
If they have a good answer, then ask, “What are you doing differently today than you were in May 2007 when Google launched universal search?”
And if they have a good answer, then ask, “What are you doing differently today than you were in June 2009 when Google News and YouTube teamed up to help news publishers build a bigger audience for their video content?”
I had to face similar questions last week as the special guest of Sam Whitmore’s Media Survey (SWMS). Whitmore knows all about press release optimization and universal search. He wanted to know if there was any “new news” to share with his subscribers, who are tech PR pros.
No I can’t share my entire presentation, because you need to be a SWMS subscriber to see and hear that. But Whitmore, who was a colleague of mine at Ziff-Davis back in the 1990s, did agree to provide the last eight minutes of our editorial teleconference for free to Search Engine Watch Blog readers.
So, check it out for yourself. And if you think your PR people should know about this stuff, then email them a link to this post. Or, write about it in your own CMO blog. Or check out the chicklets below and Stumble It, Add to del.icio.us, or Tweet it on Twitter.
But make sure your PR people get the message. The times they are a-changin’ — and public relations need to change at the same rapid pace as Google News.
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Top 10 voice searches indicate more people are socializing on the go
January 5, 2010 by admin
Filed under Latest SEO News
Top 10 voice searches indicate more people are socializing on the go
Mobile voice app startup Vlingo released today the top ten voice-powered mobile Web searches of 2009. The popular Web searches are for YouTube, Facebook, and MySpace demonstrating the popularity of video and social networking sites and exemplifying a desire to be connected – even when Mobile. Twitter is number six …
Warner Music to Provide Video Content to Hulu
December 30, 2009 by admin
Filed under Search Engines
Warner Music to Provide Video Content to Hulu
Hulu will apparently be expanding their online video search from TV and movies to music-related content with a new partnership with Warner Music.
The first Warner artist to be featured is Muse. You can visit their Hulu page at http://www.hulu.com/muse. In the coming weeks, pages will be launched for Jason Mraz and personal fav Paramore.
You may remember that Warner pulled its vids from YouTube after the two were unable to renegotiate their contract. Finally, this past September, they reached an agreement and the music videos were put back up.
The agreement with Hulu may be a reaction to Vevo, a site featuring Universal music videos in a partnership with YouTube.
YouTube Latest to Launch URL Shortening Service
December 28, 2009 by admin
Filed under Search Engines
YouTube Latest to Launch URL Shortening Service
Last week, Google launched its own URL shortening service, Facebook began testing its own and bit.ly began offering private label URL shortening services to large publishers.
Now, Google-owned YouTube is getting in the URL shortening game. When you see links to YouTu.be – you’ll know they’re YouTube videos – and only YouTube videos.
You can access YouTube’s new URL shortening service via AutoShare or you can do it manually. Here’s how:
- Take your URL, for example http://www.youtube.com/watch?v=r4dgb8lxkRs
- and replace the “http://www.youtube.com/watch?v”
- with “http://youtu.be/”
- You’ll have http://youtu.be/r4dgb8lxkRs
