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Yahoo Begins Offline Advertising Campaign for Search

October 16, 2008 by admin  
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Yahoo Begins Offline Advertising Campaign for Search

Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search.

Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds.

The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching the web as a jungle and that users need Yahoo’s security measures to protect them from the dangerous and even wacky stuff on the web.

yahoosearchdisplayad1008.jpg

What do you think of the new advertising push by Yahoo? Leave your first impressions in the comments.

Related Reading:
Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
Yahoo Updates Contextual Advertising Solution
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release

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